WASSERBILLIG, Luxembourg — In addition to showcasing its new products at eroFame, pjur placed a firm spotlight on its safety campaign.
pjur’s safety campaign has been running for several weeks now; the company said it is aware that many retailers do not know if the manufacturers of the products they sell prioritize product safety, quality management and seals of approval. In the future, pjur wants dealers to be much more aware of these issues. Outstanding product quality has always been a top priority for pjur, the company reported. The topic generated a lot of interest and pjur was able to raise awareness of it even more at eroFame.
The company showcased its new pjur SPA ScenTouch range. The five new products Cherry Dream, Strawberry Summer, Vanilla Seduction, Melon Breeze and the non-perfumed option pjur SPA ScenTouch Neutral Way do not contain any oil, silicone, fat or water. According to the company, they do not leave behind a greasy film on the skin. Visitors were able to try out the lotions with a massage at the pjur stand. The pjur bar provided further opportunity to kick back and relax this year, serving slush drinks in addition to the usual espressos.
"The new products are a real innovation unlike any other product on the market to date,” said Alexander Giebel, CEO and founder of the pjur group. “They do not leave a greasy film on the skin, make the skin feel soft and allow it to breathe. Furthermore, our products do not leave stains on clothes and other textiles. Everyone who tested these lotions with a massage at the pjur stand was impressed and we received positive feedback across the board.”
The company also won three awards: an EAN Erotix Award in the "Best New Product Line — Body Care" category for its new product range, an award in the "Customer’s Safety" category and a SIGN Award as the "Best Lubricant Company of the Year.”
As every year, pjur had a number of surprises in store for visitors, giving them the chance to win an iPad and a pjur SPA bath robe on the first and second days of the trade fair. The lucky winners Elisa Ganazzin from La Valigia Rossa and Alexandro Feynerol from Svakom were delighted with their prizes, the company reported. In addition, pjur distributed cooling masks at the Oktoberfest. One of those who send in a photo with the cooling mask could win €500.
As in previous years, the entire sales team from the pjur group as well as parts of the marketing department and Alexander Giebel, CEO and founder of the pjur group, were at the fair.
“The turquoise color and new products drew lots of visitors to our stand,” Giebel concluded. “Everyone was really impressed with our set-up and, of course, our new massage lotions. The three awards we received from SIGN and ean show, once again, that our hard work is paying off."
For more information, visit pjurGroupUSA.com.