BATH, England — Lovehoney is highlighting its recent successes with its Coco de Mer range of luxury pleasure products.
According to Lovehoney Trade Sales Executive Jade Bawa, Coco de Mer Pleasure Products were a hit at the recent eroFame trade show in Hannover, Germany.
Interest in the range was further bolstered by a recent appearance of the Emmeline Pleasure Wand in the Fifty Shades Freed trailer. The wand makes an appearance 43 seconds in — and the trailer thus far has been viewed almost 1.5 million times.
The Coco de Mer line also was showcased in a window display at the luxurious Passage du Désire in Paris, which sits in between an array of designer stores.
According to the company, Bawa worked with Joanna and Patrick at Passage du Désire to design a decadent and luxurious window to tie in with Paris Fashion Week, which was held Sept. 26 to Oct 3. The display featured Coco de Mer’s signature floral prints and ornate frames.
“One of the best parts of my job is working on such creative projects such as this. Patrick and Joanna are a dream to work with and I’m delighted to be a part of their success,” Bawa said. “Coco de Mer is a hit amongst the fashion set in Paris and we want everyone to know about the Emmeline in particular in the run up to the Freed premiere and its show-stopping appearance in the trailer. It was fantastic to be able to tell our valued customers about everything that we are doing to make sure that Coco de Mer is a huge hit with people all around the world. Freed fans, fashion fans ... everyone is covered with this beautiful and enticing range.”