LOS ANGELES — FineAss Marketing has rebranded as Forward Approach Marketing, which the company says will allow it to maintain the friendly FAM acronym.
The new name and website were created to reflect shifts in the company’s focus, and to better represent its current roster of clients.
According to the company, the new website, Forward Approach Marketing, is easy to navigate and provides visitors with information about the people who comprise FAM, it’s mission, services, approach, industry segments and more.
“The rebrand has been fun and exciting,” said Adella Curry FAM’s CEO and founder. “I was able to define who we are and what we stand for in a more succinct and current way. I am very proud of the final results and I’m looking forward to growing the company exponentially in several different markets. Today, with the huge shift in the adult market away from traditional video, towards education, health and wellness, and a shift in our clients to include more fitness brands, it was time to refresh.”
A company rep commented, “Established in 2010 as a full-service public relations and marketing firm, FineAss Marketing has developed a solid footprint in the adult industry by serving many of its largest brands and biggest personalities. It played a pivotal role in raising awareness and helping develop successful marketing and public relations campaigns for a number of award-winning adult films, novelties, shows, websites, performers and filmmakers.
“Today, as the adult landscape continues to shift towards pleasure products, education, custom and performer owned content and less gender defined roles, FAM has taken many steps to meet its client’s changing objectives,” the rep added. “Although traditional PR remains a demanded service, FAM dedicates more time to the creation of full 360-degree marketing plans which address both B2B and B2C market share, SEO, social media and advertising campaigns.”
Through its repositioning, FAM's objective is to bring increased visibility to ethical businesses while upholding a focus on health, wellness, positivity, female empowerment and social responsibility. It also aims to appeal to segments such as cannabis, entrepreneurs and eco-activists seeking recognition and awareness.
“FAM is in a unique position in the sex space,” Curry added. “We are fortunate to have anywhere between six and eight people operating on behalf of our clients every single day with over 50 years of combined experience. The team develops custom marketing plans with focused PR strategies. We also subscribe to top of the line professional PR software and a multitude of editorial calendar services.”
For more information, or to schedule a consultation, e-mail Beverly@ForwardApproachMarketing.com.