“This is a great milestone for us," Richard Arnold, president of Pure Play, said. "The entire Homegrown team are class acts. They’ve built a name and brand with enormous cachet. We look forward to pooling our resources to push them to another level. They offer a content library that complements the studios we currently represent brilliantly.”
Pure Play plans to promote the Homegrown line in Canada and Europe.
"They have the global presence all in one entity," Homegrown CEO Moffitt T told XBIZ. "Instead of having fragmented sales efforts with a bunch of distributors in Europe, a handful of people in Canada, and the wholesalers in the U.S., it's better to concentrate the sales effort under one roof. This allows us to go out and promote the brand. That's going to be our focus."
Recent titles include "Homegrown Video 706," "Eye Contact 40" and "Sex Kittens 32."
For more information, visit HomegrownVideo.com and PurePlayMedia.com.