Berman Innovations, Sliquid Partner for POP Lube

Berman Innovations, Sliquid Partner for POP Lube
Ariana Rodriguez

BOSTON — Berman Innovations has collaborated with premier personal lubricant manufacturer Sliquid to create the silicone hybrid POP Lube.

POP Lube is formulated with a thinner consistency, created specifically for use with its patented ejaculating dildo, POPDildo.

“I have been a longtime fan of the Sliquid team and their products, so it’s a real pleasure to have the opportunity to work with them,” said Stephanie Berman Berman Innovations, president and founder. “Since quality and safety are of the utmost importance to me and my product offerings, Sliquid was the perfect fit for this collaboration. I love what we have created, and think it will be an incredible and luxurious add-on to the POPDildo line!”

Sliquid founder Dean Elliot said that he first heard of the POPDildo/The Semenette a few years ago, when a close friend and her partner were trying to conceive.

“Shortly after the birth of their adorable baby girl, a few other folks in my life were having babies of their own, due to using POPDildo,” he said “Stephanie has created an incredible device — it’s so much more than a sex toy, it’s truly a ‘baby maker,’ and I’ve been impressed since day one. When Stephanie reached out to co-brand with Sliquid, we jumped in without hesitation!”

The semen-like formulation of POP Lube starts with purified water and plant cellulose, and is blended with 12 percent pharmaceutical-grade silicone as well as creamy emollient esters for its “luxurious and creamy” glide.

According to the company POP Lube has the easy-to-cleanup characteristics of most water-based lubricants, with the added longevity of a silicone product. The added emollients help to create a soft, padded texture. POP Lube is glycerine- and paraben-free, and can be used by couples and for solo use.

POP Lube is now available for $14.99 for a 4.2oz bottle. To purchase, visit POPDildo.com.

Retailers interested in carrying POP Lube may contact Berman at Stephanie@TheSemenette.com or Michelle Marcus at Sliquid, at Michelle@Sliquid.com.