PHOENIX — Entrenue has been named the exclusive distributor of the Lovelife Krush, an app-enabled kegel exerciser.
Created by Suki and Brian Dunham, the masterminds behind the OhMiBod brand of music-activated vibrators, Krush provides a customizable kegel fitness experience with real-time tracking and training routines.
Named one of Engadget’s “Best of CES” in 2016, Krush is an hourglass-shaped kegel exerciser equipped with a built-in sensor that measures pelvic floor muscle strength, as well as an internal motor for haptic training feedback and pleasure.
Krush was designed for use with Lovelife brand’s “TASL” app, which comes pre-programmed with a quick start guide, pelvic training courses, voice-guided training and exercise activity drills.
To incorporate a bit of fun to the experience, the TASL app also features goal-setting and rewards to keep motivation on high, and its locking feature adds a bonus sense of security when Krush is not in use, the company reported.
“Brian and Suki have always been ahead of the curve and their Lovelife line has been a hit ever since its 2013 debut,” said Kim Maty, Entrenue's senior account rep and buyer. “Krush is a fun introduction to kegel fitness that features the kind of high-level technology that modern women expect with their wellness tools. Krush appeals to a wide variety of users, and the TASL app comes with training programs designed specifically for users’ unique needs.
“From ‘new mom’ to ‘first timer’ and even ‘sexy trainer,’ these pre-programmed routines assure users have a guide to help them reach their pelvic floor fitness goals,” Maty added. “And they can track their progress, too!”
Made with body-safe silicone, Krush is waterproof, USB rechargeable, and comes with a one-year manufacturer's warranty. It also features an “anchor” that can help keep Krush in place even when the user’s pelvic floor muscles get fatigued, making it easier to enjoy for intimate pleasure. Its packaging artfully coordinates with existing items in the Lovelife line, making for easy and attractive in-store displays, a representative indicated.
“We love working with Brian and Suki and their Lovelife line has become quintessential in the couples category, thanks to its thoughtful approach to design and marketing,” Entrenue CEOwner Joe Casella said. “These two run their company with integrity, listen to their customers, and truly understand their audience. From price point to user interface, Krush is the latest in the popular Lovelife line and brings retailers a fun, functional and accessible kegel exerciser that’s designed to sell.”