MISSOULA, Mont. — Sex toy subscription box The Nooky Box has launched a new campaign on Indiegogo and is seeking to raise $50k.
The Nooky Box is delivered quarterly. Each themed box includes premium body-safe toys and lube, an erotic story and a suggested music playlist.
Launched just more than a year ago, the Nooky Box has been featured in mainstream for its aim to shift conversations about sex. The company was profiled on Slate.com, and has been featured in Cosmopolitan, Glamour and more.
According to founder and CEO Meg Ross, the Nooky Box "was the first to market with a thoughtfully curated subscription box created to help people enjoy their bodies, without fear or shame."
Funds raised by the campaign will be used to propel the start-up's second year of operation and to launch new signature boxes, the company said. The boxes are curated by theme, purpose or interest and include the Glass Box, Travel Box, Bro Box and Lube Box, among others. The cost for the quarterly subscription is $79, while signature boxes will range from $55 to $380.
Ross notes the curation process is central to the company's success.
She said, "We look for non-exploitive companies that pair high-quality, safe products with a welcoming attitude toward all people, regardless of race, gender or sexual orientation. It's the core of who we are."
One of The Nooky Box’s vendor partners is Maureen Pollack, founder of the WaterSlyde, a unique sex toy designed to increase a women's sexual wellness, intimacy and desire. The WaterSlyde will be included in the Nooky Box's signature Menopause Box.
"Maureen has created an innovative toy that helps women increase their libido while enhancing partner intimacy," Ross said. "It's the perfect fit for the Nooky Box."
Pollack said she is equally pleased with the partnership.
"The Nooky Box is a game changer, tastefully bringing together products and toys that deliver exceptional experiences," she said. "We're thrilled to partner with them."
Ross says she is optimistic about the Indiegogo campaign.
"People have embraced our mission and our products," she said. "The more we dive into this industry, the clearer it becomes how needed the Nooky Box truly is. I'm excited to raise the funds to continue on this path."