Home > News > Lovehoney Offers Accredited Qualification in Sexual Happiness • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Lovehoney Offers Accredited Qualification in Sexual Happiness

Lovehoney Offers Accredited Qualification in Sexual Happiness
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Jun 13, 2017 8:25 AM PDT    Text size: 

BATH, U.K. — Lovehoney has announced its latest educational initiative — this time working with local learning institution Bath College to develop a unique Sexual Happiness qualification for staff members.

According to the company, the Sexual Happiness qualification covers a wide and diverse range of subjects, varying from in-depth product knowledge, to sexual health issues, to sexual identity and more. Topics are taught by experienced Lovehoney staff who are experts in their respective fields, alongside guest lecturers Dr. Jamie Lawson of Bristol University and Victoria Lehmann, a long-established sexual and relationships therapist.

“Who would have thought that 25 years after I trained as a sex therapist, I would be teaching on the world’s first ever accredited course in sexual happiness?” asked Lehmann. “I recently finished teaching the first course and it was such a joy to have a group of individuals who were enthusiastic and prepared to learn how health issues affect relationships. I am absolutely convinced that their understanding and complete commitment will ensure that this qualification will enhance the experience of every single Lovehoney customer.”

Those that complete the course and accompanying workbook will gain a Level 2 in Sexual Happiness, accredited by Bath College and awarding body ABMA Education.

“Bath College are keen to support local companies to develop their workforce so they can continue to innovate and grow. We clearly see the value in this for Lovehoney and their staff and we’re proud to be associated with such a ground-breaking company,” noted Kate Hobbs, Bath College Head of Department for Sport, Leisure and Care. “For us, the commitment Lovehoney was willing to make in this was an easy decision in seeking accreditation for this unique qualification.”

The first round of 10 participants, representing Customer Care, HR, Marketing, Online Trade, Sales, Buying, and Content, graduated on May 31. Graduates have already reported that they have been able to use some of their newly acquired knowledge, most notably in the customer care department, to advise on a range of issues including products to use when transitioning from male-to-female, erectile dysfunction and much more.

“We are the ‘sexual happiness’ people and we felt that with our exponential and international growth it was time to formalize our learning on the job into something that could be recognized the world over,” added Lovehoney HR Advisor Jenny Shipton. “Our aim is that all members of staff will take the course while they are here and the content thus far has proved invaluable so far for our customer services team, content team, marketing and more. We are delighted to be able to say we are the first company in the world to make ‘sexual happiness’ a legitimate qualification and want to thank everyone who has been involved.”

Lovehoney has recently commissioned a study of 2,000 sex toy and nonsex toy users and found that 98 percent of respondents felt that sex was good for their wellbeing. A surprisingly large number, 29 percent, have struggled sexually due to medical reasons. 

“It is our mantra that everyone deserves a fun and fulfilling sex life and we are delighted that we are able to offer our staff the first nationally recognized qualification in this field, to help our customers find the perfect products for better sex,” Lovehoney co-founder Richard Longhurst said. “Our award-winning customer services team had little room for improvement but a recognized award is the icing on the cake.”

For more information, click here.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

PROFILES & BIOS

Evil Angel Chief Adam Grayson Champions Brand Evolution

Evil Angel is hardcore. More than a quarter-century after John Stagliano revolutionized adult filmmaking with his unique brand of gonzo titles and a lucrative director-as-producer business model, CFO Adam... More »

WIA Profile: Lupe Martinez

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Jose Sanz Weaves a Profitable Tapestry at FreeWebCams

Navigating the complexities of customer service in the camming industry is a varied and oftentimes chaotic task, pulling even the most seasoned professionals in a multitude of directions. Fortunately for... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport

QWEBEC Expo

Aug 03 - Aug 06
Montreal, Quebec

XBIZ Berlin 2017

Sep 11 - Sep 14
Berlin, Germany
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!