Microsoft Preaches Authentication

New York, NY – Microsoft continued its charge against the spam industry Monday by announcing details of an anti-spam campaign that closely resembles a caller ID system, except for email.

According to Bill Gates, the only way to stymie the flow of spam is to make email marketers accountable for who they are and where their email content originates.

Microsoft's anti-spam initiative aims to put a stop to what is popularly known as "spoofing," which enables email marketers to disguise their identities.

Microsoft's proposal would require Internet Service Providers (ISPs) to submit lists of unique numeric addresses for their mail servers. According to MSNBC, a certain type of Microsoft-branded software would then check a database to verify that a message said to come from an email provider actually originated at one of its registered machines.

Security experts are saying that Microsoft's anti-spam system would also reduce spread of email viruses and fraud that occurs through email 'phishing' schemes.

Microsoft is so far referring to its anti-spam initiative as 'Caller ID for E-mail,' and the software maker is among numerous other companies currently developing their own approach to ending, or at least lessening, spam.

While Microsoft and Yahoo! are each developing systems aimed at authenticating senders of email, America Online is in the midst of testing a third method called 'Sender Policy Framework.'

Spam filtering company Sendmail Inc. and Amazon.com are also developing anti-spam systems.

The anti-spam initiatives currently on the table would require no changes to existing protocols for email or the Domain Name System.

According to MSNBC, security experts are working on ways to diminish the amount of legitimate email that is intercepted when sent from places like cybercafes, hotels, and public Wi-Fi hotspots.

According to MSNBC, Yahoo has taken a very different approach to the spam issue and has proposed a process called DomainKeys, which digitally encrypts email messages in such a way that email browsers can reject certain email, although Yahoo's plan has not yet been implemented.

To keep track of the wave of anti-spam initiatives underway, the Internet Engineering Task Force is scheduled to conduct an authentication session next in South Korea.

According to MSNBC, within the coming year, at least one of the anti-spam systems will be made available to the general public.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Online Industry Veteran Joe E. Passes Away

Online industry veteran Joe E. has passed away, according to friends and industry associates.

Judge Acquits Backpage Defendants of Most Charges Before 2nd Retrial

A federal judge acquitted former co-owner of Backpage.com Michael Lacey and two co-defendants on most of the counts remaining from the protracted trial launched against the website operators by the Justice Department in 2018.

Adult Time Partners With Animation Studio 3DGspot

Adult Time has signed a deal to distribute content on its streaming platform from animation studio 3DGspot.

Georgia Gov. Brian Kemp Signs Age Verification Bill Into Law

Republican Gov. Brian Kemp signed into law on Tuesday a bill that includes Georgia’s version of the age verification of adult content provisions being sponsored around the country by anti-porn religious conservative activists.

AEBN Publishes Popular Searches by Country for February, March

AEBN has released the popular searches from its straight and gay theaters in more than three dozen countries during February and March.

HardWerk Relaunches Through YourPaysitePartner

HardWerk.com has relaunched through YourPaysitePartner (YPP).

Aylo Asks Judge to Trim Sweeping GDP-Related Lawsuit

Aylo asked a California federal judge during a hearing on Monday to drop trafficking claims from a sweeping lawsuit brought by a former GirlsDoPorn model.

California Republicans, Democrats Team Up to Advance Age Verification for Porn

Both Republicans and Democrats in the California Assembly’s Privacy and Consumer Protection Committee voted last week to move forward a version of the age verification bills being sponsored around the country by anti-porn religious conservative activists.

Cosplayground Releases 'Furiosa XXX: A Porn Parody'

Cosplayground has released its seventh original production, “Furiosa XXX: A Porn Parody.”

Washington Post Spotlights ECP VP Solomon Friedman's Appearance at XBIZ LA

The Washington Post published this weekend a lengthy feature about Pornhub and Aylo, focusing on Ethical Capital Partners’ VP of Compliance Solomon Friedman’s keynote address and other appearances at XBIZ Los Angeles in January.

Show More