Microsoft Preaches Authentication

New York, NY – Microsoft continued its charge against the spam industry Monday by announcing details of an anti-spam campaign that closely resembles a caller ID system, except for email.

According to Bill Gates, the only way to stymie the flow of spam is to make email marketers accountable for who they are and where their email content originates.

Microsoft's anti-spam initiative aims to put a stop to what is popularly known as "spoofing," which enables email marketers to disguise their identities.

Microsoft's proposal would require Internet Service Providers (ISPs) to submit lists of unique numeric addresses for their mail servers. According to MSNBC, a certain type of Microsoft-branded software would then check a database to verify that a message said to come from an email provider actually originated at one of its registered machines.

Security experts are saying that Microsoft's anti-spam system would also reduce spread of email viruses and fraud that occurs through email 'phishing' schemes.

Microsoft is so far referring to its anti-spam initiative as 'Caller ID for E-mail,' and the software maker is among numerous other companies currently developing their own approach to ending, or at least lessening, spam.

While Microsoft and Yahoo! are each developing systems aimed at authenticating senders of email, America Online is in the midst of testing a third method called 'Sender Policy Framework.'

Spam filtering company Sendmail Inc. and Amazon.com are also developing anti-spam systems.

The anti-spam initiatives currently on the table would require no changes to existing protocols for email or the Domain Name System.

According to MSNBC, security experts are working on ways to diminish the amount of legitimate email that is intercepted when sent from places like cybercafes, hotels, and public Wi-Fi hotspots.

According to MSNBC, Yahoo has taken a very different approach to the spam issue and has proposed a process called DomainKeys, which digitally encrypts email messages in such a way that email browsers can reject certain email, although Yahoo's plan has not yet been implemented.

To keep track of the wave of anti-spam initiatives underway, the Internet Engineering Task Force is scheduled to conduct an authentication session next in South Korea.

According to MSNBC, within the coming year, at least one of the anti-spam systems will be made available to the general public.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

X3 Amsterdam Imports Hollywood Glitz With Continental Style

A throng of fans from across Europe and around the globe descended on the Passenger Terminal building on Friday, eager to meet their favorite adult stars at the inaugural X3 Amsterdam fan expo.

California, Florida Reps File Latest Bill to Repeal Section 230

Two members of Congress on Thursday introduced new legislation to repeal Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Admaze Introduces Flat-Rate Media Buying for Publishers, Advertisers

Adult ad network and agency Admaze has introduced a flat-rate media buying model for publishers and advertisers.

Centro Launches Lifetime Revenue Share Affiliate Program 'CentroPulse'

Centro has launched CentroPulse, its new lifetime revenue share affiliate program for performance marketers, adult traffic affiliates, established webmasters, and sub-affiliate network operators.

Fanstage Launches Telegram Sales Solution

Fanstage has launched its new platform, allowing creators to sell PPV content directly from their Telegram DMs.

Second Bill Proposed to Shield US Sites From 'Foreign Censorship'

For the second time in recent weeks, a Republican congressman has introduced legislation to bar U.S. courts from helping to enforce foreign laws restricting speech that would domestically be protected under the First Amendment, potentially including foreign age verification laws.

SextPanther Launches in EU, UK

SextPanther has expanded its territory to include the U.K. and E.U.

Segpay Expands to Australia, Names Sam O'Connell Managing Director

Segpay has expanded its territory to include Australia and named Sam O’Connell as managing director of its Australian operation.

Ondato Joins ASACP as Corporate Sponsor

Age and identity verification company Ondato has signed on as the latest corporate sponsor for Association of Sites Advocating Child Protection (ASACP).

2026 XBIZ Amsterdam Conference Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for XBIZ Amsterdam, set to take place Sept. 10-13 at Passenger Terminal Amsterdam.

Show More