Microsoft Preaches Authentication

New York, NY – Microsoft continued its charge against the spam industry Monday by announcing details of an anti-spam campaign that closely resembles a caller ID system, except for email.

According to Bill Gates, the only way to stymie the flow of spam is to make email marketers accountable for who they are and where their email content originates.

Microsoft's anti-spam initiative aims to put a stop to what is popularly known as "spoofing," which enables email marketers to disguise their identities.

Microsoft's proposal would require Internet Service Providers (ISPs) to submit lists of unique numeric addresses for their mail servers. According to MSNBC, a certain type of Microsoft-branded software would then check a database to verify that a message said to come from an email provider actually originated at one of its registered machines.

Security experts are saying that Microsoft's anti-spam system would also reduce spread of email viruses and fraud that occurs through email 'phishing' schemes.

Microsoft is so far referring to its anti-spam initiative as 'Caller ID for E-mail,' and the software maker is among numerous other companies currently developing their own approach to ending, or at least lessening, spam.

While Microsoft and Yahoo! are each developing systems aimed at authenticating senders of email, America Online is in the midst of testing a third method called 'Sender Policy Framework.'

Spam filtering company Sendmail Inc. and Amazon.com are also developing anti-spam systems.

The anti-spam initiatives currently on the table would require no changes to existing protocols for email or the Domain Name System.

According to MSNBC, security experts are working on ways to diminish the amount of legitimate email that is intercepted when sent from places like cybercafes, hotels, and public Wi-Fi hotspots.

According to MSNBC, Yahoo has taken a very different approach to the spam issue and has proposed a process called DomainKeys, which digitally encrypts email messages in such a way that email browsers can reject certain email, although Yahoo's plan has not yet been implemented.

To keep track of the wave of anti-spam initiatives underway, the Internet Engineering Task Force is scheduled to conduct an authentication session next in South Korea.

According to MSNBC, within the coming year, at least one of the anti-spam systems will be made available to the general public.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC 2026/2027 Board Members Announced

The Free Speech Coalition (FSC) has announced the results of its 2026/2027 Board of Directors election.

Report: AVS Group Beefs Up AV After $1.3 Million Fine

Adult content provider AVS Group has begun to institute robust age checks on some of its websites after U.K. media regulator Ofcom last week imposed a penalty of approximately $1.3 million for noncompliance with Online Safety Act regulations, the BBC is reporting.

FSC: Federal Report Confirms Unfair Banking Discrimination Against Adult Industry

The Free Speech Coalition (FSC) today announced that a federal report on debanking has concluded that several U.S. banks engaged in discriminatory banking practices against members of the adult industry.

Pineapple Support Names Natalie Pereira Executive Assistant

Pineapple Support has appointed Natalie Pereira as its new executive assistant.

AEBN Publishes Popular Searches by Country for October, November

AEBN has released the list of popular searches from its straight and gay theaters by country in October and November.

FSC Summit Event Schedule Announced

Free Speech Coalition (FSC) has revealed its slate of networking events and symposiums for its annual summit, set for January 15 during XBIZ 2026.

Pornhub Releases 2025 'Year in Review' Report

Pornhub has released its “Year in Review Insights” report for 2025, the 12th edition of the site’s annual statistics, data analysis, and infographic initiative.

Washington AV Bill Jumps on 'Health Warning' Bandwagon

A new age verification bill in the Washington state legislature would require adult sites to post notices warning users of alleged health risks, despite a previous federal court ruling against such requirements.

BranditScan Launches '25 Days of Christmas' Promo

BranditScan has launched its 25 Days of Christmas promotion.

MelRose Michaels Named Host of Online Industry Edition of XBIZ Honors

Performer and entrepreneur MelRose Michaels will MC the online industry edition of the 2026 XBIZ Honors, set for Wednesday, Jan. 14, at the Kimpton Everly Hotel in Hollywood.

Show More