Microsoft Preaches Authentication

New York, NY – Microsoft continued its charge against the spam industry Monday by announcing details of an anti-spam campaign that closely resembles a caller ID system, except for email.

According to Bill Gates, the only way to stymie the flow of spam is to make email marketers accountable for who they are and where their email content originates.

Microsoft's anti-spam initiative aims to put a stop to what is popularly known as "spoofing," which enables email marketers to disguise their identities.

Microsoft's proposal would require Internet Service Providers (ISPs) to submit lists of unique numeric addresses for their mail servers. According to MSNBC, a certain type of Microsoft-branded software would then check a database to verify that a message said to come from an email provider actually originated at one of its registered machines.

Security experts are saying that Microsoft's anti-spam system would also reduce spread of email viruses and fraud that occurs through email 'phishing' schemes.

Microsoft is so far referring to its anti-spam initiative as 'Caller ID for E-mail,' and the software maker is among numerous other companies currently developing their own approach to ending, or at least lessening, spam.

While Microsoft and Yahoo! are each developing systems aimed at authenticating senders of email, America Online is in the midst of testing a third method called 'Sender Policy Framework.'

Spam filtering company Sendmail Inc. and Amazon.com are also developing anti-spam systems.

The anti-spam initiatives currently on the table would require no changes to existing protocols for email or the Domain Name System.

According to MSNBC, security experts are working on ways to diminish the amount of legitimate email that is intercepted when sent from places like cybercafes, hotels, and public Wi-Fi hotspots.

According to MSNBC, Yahoo has taken a very different approach to the spam issue and has proposed a process called DomainKeys, which digitally encrypts email messages in such a way that email browsers can reject certain email, although Yahoo's plan has not yet been implemented.

To keep track of the wave of anti-spam initiatives underway, the Internet Engineering Task Force is scheduled to conduct an authentication session next in South Korea.

According to MSNBC, within the coming year, at least one of the anti-spam systems will be made available to the general public.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Updates Complaint in Tennessee AV Case, AG Motions to Dismiss

The Free Speech Coalition this week filed an amended complaint in its lawsuit challenging the Protect Tennessee Minors Act as unconstitutional, in response to which the Tennessee attorney general motioned for dismissal of the case.

Cherie DeVille Joins Woodhull Freedom Foundation 'Free Speech' Panel

Multi-XMAs winner Cherie DeVille will join the upcoming Woodhull Freedom Foundation panel series "Fact Checked by Woodhull," addressing free speech on Feb. 26.

Wisconsin AV Bill Moves Ahead, Minus Anti-VPN Provisions

The Wisconsin state Senate on Wednesday advanced a bill that would require adult websites to verify the ages of users, but approved an amendment striking proposed language that would have required sites to block virtual private network traffic.

Pineapple Support Introduces 'Wellbeing by PS' Service

Pineapple Support has debuted its new Wellbeing by PS service, providing mental health support packages for companies and agencies.

MyMember.site Integrates Bluesky Functionality

MyMember.site has added Bluesky features to its website management platform.

GirlsDoPorn Defendants Ordered to Pay Victims $75.5 Million

A federal court has ordered former GirlsDoPorn owner Michael Pratt and his co-defendants in the GDP sex trafficking case to pay restitution totaling $75,568,283.47 to 106 victims.

SWR Data Publishes 'Clip Trend' Report

Adult industry market research firm SWR Data has published a report on clip platform performance and sales.

Another German Court Rejects Blocking Orders Against Pornhub, YouPorn

A German court has blocked the Rhineland-Palatinate Media Authority (MA RLP) from forcing telecom providers based within the court’s jurisdiction to cut off access to Aylo-owned adult sites Pornhub and YouPorn.

Ofcom Fines Kick Online Entertainment $1 Million for AV Noncompliance

U.K. media regulator Ofcom on Thursday fined Kick Online Entertainment 800,000 pounds (more than $1 million) for failing to implement age checks as required for compliance with the Online Safety Act.

FSC Details Legislative Outlook for 2026

The Free Speech Coalition (FSC) has laid out the legislative outlook for the industry in 2026.

Show More