Indian Parliament Finalizes TV Content Code, Allows Adult

NEW DELHI, India — Indian Parliament has finalized the Broadcast Bill, a code of conduct for TV programs that will allow the airing of adult content between 11 p.m. and 5 a.m. daily.

The Broadcast Bill is the first attempt by the government to establish a formal set of regulations and rules for TV programming. In the bill, a proposed Broadcast Regulatory Authority of India could hold jurisdiction to oversee code violations.

Many TV industry experts in India believe the airing of adult content will attract new advertisers and could possibly result in a spike in late-night ad revenue.

Paritosh Joshi, president of ad sales and distribution for TV network STAR India, said revenue brought by adult viewership would likely be marginal because the only sex products considered acceptable for TV ads are condoms. Ads for alcohol and tobacco already have been banned by the government.

However, Pranesh Misra, president of Indian ad agency Lowe India, believes airing adult content at night could open the doors for more advertising possibilities.

"Products linked to adult-oriented consumption could see a spurt on the late-night band," Misra said.

Others are skeptical that the Broadcast Bill will entice companies advertising products that have as yet been considered "far beyond the domain of television." All advertising currently is governed by the Advertising Standards Council of India, which holds strict rules moderating ad content.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nebraska Republican's Age Verification Bill Gets 1st Round Approval Despite Privacy, Free Speech Concerns

Nebraska’s unicameral legislature has passed the state’s version of the age verification bills being sponsored around the country by anti-porn religious conservative activists.

Eva Maxim, Katrina Colt Headline 'Cumming to LA' From Cherry Kiss

Eva Maxim and Katrina Colt star with Vince Karter in 2021 XBIZ Europas Female Performer of the Year Cherry Kiss' "Cumming to L.A.," from Evil Angel.

Performers in Meta Blacklisting Lawsuit Seek to Preserve Antitrust Claims

Adult Performance Artists Guild board officers Alana Evans, Kelly Pierce and Ruby have informed a California court that, although they want to drop their lawsuit claiming that Meta conspired with OnlyFans to blacklist rival premium fan platforms’ talent, they may still have antitrust claims that they may pursue in the future.

Skylar Snow Headlines 'Infidelity 4' From Sweet Sinner

Skylar Snow toplines "Infidelity 4," the latest release from Mile High Media studio brand Sweet Sinner.

Serenity Cox Stars in 'Enjoy It' From MILFY

Serenity Cox stars with Alberto Blanco in "Enjoy It," from Vixen Media Group studio imprint MILFY.

Melissa Stratton Stars in Finale of Wicked's 'So Extra'

Melissa Stratton and Robby Apples star in the final scene from Wicked Pictures' "So Extra."

BiPhoria Drops Jim Powers' 'Saying GoodBi'

BiPhoria has released director Jim Powers' "Saying GoodBi."

FSC, Co-Plaintiffs to Ask US Supreme Court to Review Constitutionality of Texas Age Verification Law

Free Speech Coalition (FSC) and its co-plaintiffs in the challenge to Texas’ controversial age verification law have filed a petition before the United States Court of Appeals for the 5th Circuit asking to stay its recent upholding the law because they intend to appeal to the U.S. Supreme Court to review the law’s constitutionality.

Jade Venus, Kasey Kei Star in 'Trans Rave' From GenderX

Jade Venus and Kasey Kei star in "Trans Rave" from GenderX, directed by Jim Powers.

FSC Vows to Fight Florida Age Verification Law

Free Speech Coalition (FSC) issued a statement vowing to continue fighting Florida’s age verification law, which was signed by Gov. Ron DeSantis on Monday as part of a comprehensive bill targeting minors’ use of social media.

Show More