LOS ANGELES — Lovehoney’s trade sales executive Jade Bawa has just returned from Australia, where she reports a successful visit with customers and retailers at Adultex, known as the largest gathering of adult industry manufacturers and retailers in the southern hemisphere.
Held by Calvista, Australia’s largest adult wholesale distributor, the three-day trade show took place from April 26-28, showcasing the latest innovations in sexual pleasure and wellness products.
At the event, Lovehoney showcased the “Motörhead — The Official Pleasure Collection,” “Mötley Crüe — The Official Pleasure Collection,” ‘Fifty Shades Darker — The Official Pleasure Collection,” tokidoki x Lovehoney Pleasure Collection ranges, and Sqweel.
Supporting eye-catching point-of-sale creatives were also on display to show customers the marketing support that Lovehoney offers, including a new “Fifty Shades Darker” acrylic display shelf and tokidoki x Lovehoney slat wall graphics.
Bawa said visitors to the stand were particularly taken by the tokidoki x Lovehoney Pleasure Collection, notably the effervescent tokidoki x Lovehoney bullets and striking POS. Customers were also rocked by the Motörhead vibrators, with many fans of the band admiring the line-up of pleasure products.
“We are so pleased with the outcome of the show, the turnout was fantastic and it was great to chat to existing and potential customers,” Bawa said. “The response to tokidoki x Lovehoney was phenomenal, people loved the vibrancy of the products!”
“It was great to see so many retailers interested in all the wonderful brands that Lovehoney stocks,” Calvista’s General Manager Roger Sheldon-Collins exclaimed, “especially tokidoki and Lovehoney’s Official Pleasure Collection, as both these brands stood out to not only customers but us too!”
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