LOS ANGELES — Demasking.com is featuring an anti-fraud software solution for ad networks. Demasking offers fraud risk analysis, making it easier for ad networks to identify and avoid malware.
“The concept is very simple, and the impact is immediately noticeable,” said Paul Armstrong, CEO of Demasking.com. “The software solution we sell combines a number of automated tools, algorithmic data analysis and human investigative skills to provide the best possible method to identify, eliminate and end the kind of fraud that currently plagues the online advertising industry.”
The Demasking platform, a spokesperson said, allows each ad network to share information about fraud as it is detected and place holds on accounts identified as problematic.
“The Demasking service is the best way to properly vet each advertiser to identify and rule out unethical ad buyers who are involved with malware and other scams that harm your ad network and your clients,” Armstrong said. “We cross check ad buyers to discover any red flags that may arise from their past or current campaigns before you approve their account or their new ads. This can be repeated on live accounts at any time by the ad network to update their data and safeguard their clients because we provide networks with the ability to map malvertisers and fraud accounts to other accounts in their system regardless of the aliases used by fraudsters.”
Demasking, a spokesperson said, tracks suspicious activity across multiple platforms, exposing “unethical ad buyers before they do any damage to your network.”
“The only way to make sure publishers are safe from having malicious code on their sites, and to secure the reputation of the ad network overall, is by proactively preventing fraud,” a spokesperson said.
For more information, visit Demasking.com.