Home > News > OhMiBod Unveils New Mainstream Ad Campaign for Lovelife Line • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

OhMiBod Unveils New Mainstream Ad Campaign for Lovelife Line

OhMiBod Unveils New Mainstream Ad Campaign for Lovelife Line
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Nov 15, 2016 11:25 AM PST    Text size: 

STRATHAM, N.H. — OhMiBod has rolled out a new sex-positive ad campaign targeting mainstream audiences called “Life's Essentials.”

The campaign's video spot, OhMiBod co-founder Suki Dunham said, was created to be a memorable conversation starter that shines a light on OhMiBod's Lovelife line of sexual health and lifestyle products.

"Our products are continually evolving and it's important for our ads to reflect that," Dunham said. "During the creative process, we decided that we wanted to create an ad that could be run during say, the Super Bowl. 

“Many advertisers develop racy commercials to promote their brands. Our approach lead us to go beyond that focus. This new ad is clever, playful and fun. It is tasteful and raises awareness for and lessens the stigma of sexual health among mainstream audiences."

In "Life's Essentials," the audience learns that no matter what changes one makes in life, pleasure is essential.

The setting recalls a situation familiar to all: the annual spring cleaning ritual. The audience watches a woman get rid of all the things she no longer needs — clothes, gadgets, board games, accessories. Then she opens a drawer and spies her Lovelife toy.

OhMiBod entered the industry in 2006 with the first music-driven vibrator. In the years since, it has produced two other viral video ads, "OhMiBod, I'm In Love with You 1" and "OhMiBod, I'm In Love with You 2.”. The videos have accumulated more than 8 million views on OhMiBod’s YouTube channel.  

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »

Ad Networks: A Look at Compliance Issues

Among the major concerns of online marketers when evaluating advertising creatives are the return on investment, click-through and engagement rates, (re)targeting and opportunities for micro-tuning monetization.... More »

Ad Networks: Maximizing Precious Time and Resources

For traffic-savvy adult website operators and marketers, buying ad space and premium placement on select sites is a proven method for attracting audiences. This has traditionally involved studying a site’s... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!