Nov 4, 2016 10:31 AM PDT    Text size: 

LONDON — Online adult store Loveulicious.co.uk has gone live, offering a variety of pleasure products along with blogs, articles and educational videos.

Brands featured on Loveulicious include LELO, Rocks-Off, Tantus, Tengo and Rends, among others. Loveulicious, which has a warehouse in the U.K., features lingerie, lubricants, vibrators, butt plugs, BDSM gear and many other products. 

“Loveulicious has entered the arena with a style and a branding all of its own,” a rep said. “Elegant, sophisticated and sexy are just some words that spring to mind when we think about all the exciting things you can buy. It is extremely user-friendly; you do not need to sign up to purchase, and no customer details are stored online.”

Loveulicious said that privacy is a key part of its business model.

“All of their sex toys and lingerie are sent out in plain packaging with no return address or company logo, thus making your Loveulicious experience a truly private and pleasurable one,” a rep said.

Loveulicious welcomes both heterosexual and gay customers.

“(We) have built sections of our site primarily for our gay community and have regular articles on gay life in London,” Loveulicious said. “We are also looking at creating an online forum which will deal with things like gay sexual and health issues. Our aim here is to ensure that whether you are gay or straight, you will find us informative and of course fun.”

For more information, follow Loveulicious on Twitter, Facebook or Instagram.