Williams Trading Announces 'Become the Dessert' Contest

PENNSAUKEN, N.J. — In celebration of the Gelato product launch by System JO, Williams Trading Co. is conducting a contest for all adult brick-and-mortar retailers to win a fully customized Become the Dessert Custom Bike valued at more than $2000. 

“As seen at ANME, the Become the Dessert Custom Bike is not only a working bicycle, but a seriously creative System JO Gelato product display that is eye-catching on the retail floor,” Williams Trading Co. said.

“System JO’s Gelato is a collection of flavored water-based personal lubricants designed to enhance foreplay and comfort of intimacy,” Williams Trading Co. said. “Formulated using a pure plant-sourced glycerin, this product provides a comfortable glide using quality ingredients."

System JO Gelato is available in five flavors; salted caramel, tira misu, mint chocolate, hazelnut espresso and creme brulee.

To enter, Williams Trading Co. said, one must “place a minimum order of $150 for the new System JO Gelato full product range and send a picture of your creative and exciting Gelato store display to the attention of Erin V. at erinm@williams-trading.com. The store with the most prominent, eye-catching display wins.”

All dealers must be an active customer of Williams Trading Co., brick and mortar only.

Photos submissions must be submitted no later than Dec. 31.

Participating dealers must purchase the new System Jo Gelato Product Line from now until Dec. 15.

For more information, visit Williams Trading Co.'s official website or follow the veteran distributor on Twitter.