BMS Returns From eroFame, Wins 'Best Luxury Line' Award

TORONTO — Representatives for BMS Factory have returned to Toronto from the eroFame trade show, which was held at the Hannover Fair and Expo Playgrounds in Hannover, Germany from Oct. 5-7. During the show, BMS won the Erotix Best Luxury Line Award for its Swan Squeeze range.

In its booth at eroFame, BMS Factory featured Swan Squeeze as well as its Wonderlust and Simple & True ranges.

“BMS Factory and its staff would sincerely like to thank the organizers of eroFame as well as all of those who visited the booth during the event,” a company representative said.

BMS described the Swan Squeeze line as “a new concept in the luxury toy field. To operate each of the three unique designs, all you have to do is squeeze the sides. The more you squeeze, the stronger the PowerBullet vibrations will become. The Curve and Kiss designs are single vibration point toys, while the Hug is a dual vibration point style. Each design may either be hand-held or grasped using the thighs for hands-free enjoyment.”

Currently, Swan Squeeze is offered in Swan’s signature pink color and a new teal. All styles are waterproof and made with a 100 percent silicone finish and are fully rechargeable.

Wonderlust, BMS said, is “a more affordable vibrator range with luxurious features” and “is one of the first products from BMS Factory to offer a lot of what its high-end brands do at lower-level prices.”

Wonderlust currently features three different designs: Harmony, Serenity and Clarity. All styles, BMS said, “have a soft, smooth silicone finish with strong vibrations, easy-to-press button controls with LED indicators, 20 vibration function presets and a favorite function memory. Each design is also rechargeable and water-resistant.”

Simple & True, BMS said, was featured at eroFame, “with a new facelift and new items. Most well-known for its affordable toy cleaner, it has since added a line of massagers and vibrators under the brand name.”

One of Simple & True’s products is the Charmer Wand — a powered massager offered in pink, purple and teal with three strong speeds and a soft, flexible head — and the Roller Balls, described by BMA as “an easy-to-use glove massager with metal balls at key points along the palm to offer an incredible massage experience.”

For more information on BMS Factory, visit BMSFactory.com or follow the company on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Elevates Jessica Save to Executive VP of Sales and Marketing

Full Circle/Miami Distro has promoted Jessica Sav to executive vice president of sales and marketing.

Orion Unveils 2 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced two new styles from its Noir Handmade line.

SmartTract Debuts 'Go' Pump Controller

SmartTract has introduced its Go vacuum penis pump controller.

EQOM Group Officially Names Anneke Kamphuis CEO

EQOM Group, the company behind ONE-DC and EasyToys, has officially appointed Anneke Kamphuis as its new CEO.Kamphuis, who has been serving as interim CEO since Sept. 1, will be the first woman to hold EQOM's top position. In her permanent role, Kamphuis will oversee the company's growth and trade partnership strategies, including the continued European expansion of the ONE-DC brand.

Cruel Reell Debuts 3 Fleshlight Pro Strokers

Newly crowned 2025 Euro XMAs Fetish Creator of the Year Cruel Reell has debuted three new Fleshlight Pro strokers.

Exsens, Success Systems Partner for 'Independent Resellers' Campaign

Wellness brand Exsens and marketing firm Success Systems have partnered for an independent resellers campaign.

XR Brands Debuts 'Elektra Rechargeable Violet Wand' From 'Master Series' Line

XR Brands has introduced the Elektra rechargeable violet wand from its Master Series collection.

Blush Debuts 2 New Vibes From 'Temptasia' Collection

Blush has introduced two new vibrators from its Temptasia collection.

Nobü Expands 'Essentials' Collection

Nobü is expanding its Essentials collection with two new vibrators.

Orion Debuts 'Bendable Dual Stimulator' Vibe From Black Velvets Line

Orion Wholesale has expanded its Black Velvets collection with its new Bendable Dual Stimulator vibrator.

Show More