HANNOVER — The pjur Group exhibited at the eroFame trade show last week and took home three awards: one from Sign Magazine, and two from EAN Magazine. EroFame was held at the Hannover Fairgrounds in Hannover, Germany from Oct. 5-7.
Pjur was named Best Lube Company of the Year at the Sign Awards and Best Branding at the EAN Awards. And its pjur MAN line won EAN’s award for Best Product Line — Consumable.
At eroFame, the products that pjur featured in its booth included MAN Xtend Cream, MAN Steel Gel and Superhero Strong Performance Sprays.
“With these new products, we are orienting ourselves towards a male target group,” said Alexander Giebel, CEO and founder of the pjur Group. “It was once again time to focus our interest on those who are in search of an extra dose of manliness. And the reaction to our new products proved us right. The new products were very well received by all.”
In addition, pjur said, “the layouts for the tried and tested formulations of pjur Woman Toy Clean and pjur Woman Toy Lube were reviewed, and they are now targeted towards men as well as women under the new names pjur Toy Clean and pjur Toy Lube.”
At eroFame, the pjur Group also presented its reviewed display line. The new counter, slat wall and floor displays, pjur said, “were very popular, and many orders were received at the booth.”
Last year, gold bars were raffled for pjur's 20-year anniversary, and this year at eroFame, visitors were again able to take part in a raffle with featured prizes. On Wednesday and Thursday, new Apple Watches with pjur yellow wristbands were raffled off. This year's winners were Elizabeth Vela Moreno from Grutinet, S.L. and Matthias Müller from the eroFame organizational team.
At eroFame, espressos, coffees and chocolate were available for visitors at the pjur Bar.
“Many retailers used the bar to take a brief time-out from the hustle and bustle of the trade fair to the delight of the pjur group,” a pjur representative said.