Home > News > Lovehoney Reaches 150,000 Customer Reviews • Bookmark   • Newsletters   • Register Search Options


Lovehoney Reaches 150,000 Customer Reviews

Lovehoney Reaches 150,000 Customer Reviews
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Sep 19, 2016 10:28 AM PDT    Text size: 

LONDON — Lovehoney’s website has reached 150,000 sex toy reviews submitted by customers.

The 150,000th review was written by a Lovehoney forum member who writes under the name FunLady. According to Lovehoney, she is a 45-year-old grandmother who loves trying new sex toys with her husband and gave Lovehoney’s Deluxe Magic Wand a five-star rating, saying it “really is magic.”

FunLady wrote, “I knew from the minute I felt the weight of the wand and its smooth exterior that it was going to be good. This is without a doubt currently my most favorite toy.”

FunLady has won 50,000 customer loyalty points, allowing her to buy £100 of free Lovehoney product. FunLady, according to Lovehoney, “started experimenting with new toys after being left home alone with her hubby after their three children grew up and left home.”

FunLady said, “Yes, nannas want a good sex life too. In fact, life has only just begun. Now (that) we have an empty house, my hubby and I have never been so adventurous. We are gradually getting every toy we can so we can play as much as possible. Winning for writing a review about a toy that is amazing has made my day.”

Lovehoney draws on the experiences of 166,000 community members like FunLady who share their honest views of toys on their website. 

Top reviews are selected each month to win points, which can be spent on their site. Lovehoney features almost 3000 new reviews each month, 66 percent of which are written by women.

Richard Longhurst, co-owner of Lovehoney, said, "We are very proud of having compiled the world’s biggest database of sex toy reviews. The bottom line is: if a product has a low rating, we won’t sell it. In this industry, customers like to know that someone else has tried a toy and, most importantly, liked it.”

Longhurst said, “What is great at Lovehoney is that we have 166,000 reviewers who love sharing their views on our products; that is enough people to fill Wembley Stadium twice. That is a huge community of couples and single people whose sex lives have been transformed by the use of toys, bondage items and lingerie and want to share their experiences with other fans. They soon tell us when a toy isn’t up to scratch, in which case we act quickly to remove it. Equally, they are super-quick to pick up on a new toy which can revolutionize the whole market and become a bestseller off the back of positive reviews. It is the best type of product feedback anyone could have.”

Lovehoney collaborated with journalist Jon Millward, who specializes in data analysis around sex trends, to compile some stats to mark the 150,000th review. Millward, according to Lovehoney, found that “if you built a tower with all the dildos, vibrators and butt plugs that Lovehoney sell in a year, it would be 95 miles high/153 kilometers — the same height as 510 Eiffel Towers.

Millward, Lovehoney said, also found that “Lovehoney sells enough lubricant in a year to fill 268 bathtubs” and that “120,000 penis rings are sold in a year.” And Millward, according to Lovehoney, also found that “all the batteries sold in a year have the potential to aid 3 million orgasms or power a vibrator for 28 years.”

Lovehoney’s first customer review was published on Oct. 3, 2005 and was written by Zoe Margolis, who later found fame as the author of the sex blog, Girl With A One-Track Mind, which Lovehoney said “was turned into a highly successful book.”

Writing as The Girl, Margolis gave five stars to the Rock Chick G-Spot Vibrator, saying: "This toy is the real McCoy; nothing I have ever used comes close to it."

A Lovehoney survey revealed that 88% of people read reviews in order to determine the quality of a product.

For more information on Lovehoney, visit their official website or follow them on Twitter.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »

Ad Networks: A Look at Compliance Issues

Among the major concerns of online marketers when evaluating advertising creatives are the return on investment, click-through and engagement rates, (re)targeting and opportunities for micro-tuning monetization.... More »

Ad Networks: Maximizing Precious Time and Resources

For traffic-savvy adult website operators and marketers, buying ad space and premium placement on select sites is a proven method for attracting audiences. This has traditionally involved studying a site’s... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!