WASSERBILLIG, Luxembourg — The pjur Group has reported that the Scala in-house exhibition, held Sept. 4-5, was “a complete success for pjur.”
The pjur Group said that account manager Stefan Daniel was on hand at Scala to promote three pjur products — Man Xtend Cream, Man Steel Gel and Superhero Strong Performance Spray — as well as new counter displays.
“The displays that pjur had brought along to the exhibition all sold out on the very first day,” a pjur spokesperson said. “There were three presentations each day at the pjur booth, in which Stefan Daniel highlighted the key points about the new products. 1000 bottles of pjur Original 10 ml. were given away with the Scala goody bags and were so well received that there wasn't enough for all the visitors. So Scala ordered an additional 400 bottles and sent them on to customers who had already expressed an interest at the exhibition.”
After the Scala event, Daniel visited Eropartner Distribution in the Netherlands and made an in-depth presentation to the wholesale partner. Daniel discussed the pjur philosophy, and all the top sellers from the six pjur product categories were described in detail. All four sales managers with international responsibilities were present, along with the purchasing and sales management and the executive board.
“The visits to Scala and Eropartner were very successful for us,” Daniel said. “The presentations are an important way to clear up any questions or queries that customers and retailers may have and to show sellers where the USPs of the products lie.”
After the presentation, Daniel was given a guided tour of Eropartner’s warehouse.