LOS ANGELES — Sportsheets International, a leader in couples-friendly bondage products, has teamed up with sexologist Dr. Emily Morse to expand mainstream exposure of their brand. The long-term campaign, launching this month, will systematically introduce Sportsheets’ products to the audience for Morse’s “Sex With Emily” podcast.
Sportsheets owners Tom and Julie Stewart, according to a spokesperson, “have turned to Morse and her team to create a multi-platform advertising plan geared toward increasing consumer awareness of — and demand for — their innovative lines. From their flagship Under the Bed Restraint Systems to their array of positioning products and accessories, Sportsheets has plenty for Dr. Morse to talk about.”
Tom Stewart, founder of Sportsheets International, said, “We’ve known Emily for years now, and we are thrilled to be working with her in this capacity. She knows our products and understands what we’re all about, and I’m confident her audience will soon be Sportsheets experts as well.”
Morse’s “Sex With Emily” podcast, a spokesperson for Sportsheets International said, “is now being downloaded 850,000 times each month by consumers all over the world. The show’s official Facebook page boasts nearly 1.2 million followers, and Morse’s editorial contributions can be found everywhere from Glamour to Ask Men to Harper’s Bazaar.”
"I've always been a Sportsheets enthusiast, and I'm so proud to have them as part of the ‘Sex With Emily’ family," Morse said. "I know my audience is craving just the thing that Sportsheets delivers: accessible, fun products that make it easy to keep your sex life fresh and exciting.”
Tom Stewart will be making a guest appearance on “Sex With Emily” this month.