LOS ANGELES — Lovehoney has announced that its Official Mötley Crüe Pleasure Collection has enjoyed a mainstream media frenzy since its launch at the ANME Founders Show in July.
Approved by the band, Mötley Crüe — The Official Pleasure Collection, is comprised of a set of eight powerful mini and midi-sized vibrators, emblazoned with the band’s iconic typography and distinctive artwork, as seen on classic albums such as “Girls Girls Girls,” “Shout At The Devil” and “Too Fast For Love.”
Made up of Vince Neil on vocals, Mick Mars on guitar, Nikki Sixx on bass and Tommy Lee playing drums, the band has sold more than 100 million albums globally, and played live to millions of fans.
Despite not even being available to the public until September, music magazines such as NME, Classic Rock, Rolling Stone and Team Rock were quick to report on the range, and were joined by many other print and online titles, including popular U.K. news site The Independent, which announced the range to its 90 million monthly readers with the headline “Mötley Crüe vibrators: How branded sex toys can sexually liberate fans.”
Forbes.com told its 46 million monthly visitors that the “dream of having the chance to own a sex toy honoring one’s favorite rock group has finally, thankfully, become a reality for fans of Mötley Crüe,” while Irish channel TV3’s flagship celebrity and entertainment show Xposé reassured fans that “Mötley Crüe will live on in lusty fans’ bedrooms” and that they could snap up the toys “in time for Christmas.”
Iconic music site NME shared the exciting news with its 120,000 daily visitors along with Daily Headbänger, Germany’s Rolling Stone, and Team Rock, with an article that has already been shared more than 340 times.
“We’ve been blown away by the positive reaction from the world’s media and our press team have been inundated with requests from top journalists and bloggers wanting to review the range,” Lovehoney’s International Sales Manager Jim Primrose said. “It’s a fantastic indicator of how popular this range has the potential to be when it hits the shelves in September.”
“Retailers should add this rock’n’roll collection to their sex toy repertoire,” Primrose adds. “It’s about to top the charts.”
The new Mötley Crüe toys are available to pre-order now, and set to ship to retailers in September, with a range of point of sale materials available.
To learn about in-store trainingand more, email enquiries@lovehoneytrade.com.
