Home > News > Facebook Becomes Latest Foe of Ad Blocking Software • Bookmark   • Newsletters   • Register Search Options


Facebook Becomes Latest Foe of Ad Blocking Software

Facebook Becomes Latest Foe of Ad Blocking Software
Get XBIZ News
Aug 10, 2016 1:07 PM PDT    Text size: 

LOS ANGELES — A battle is underway in the browsers of consumers, many of whom are blocking ads and as a result stifling the profits of advertisers and publishers alike — and now these companies are fighting back.

Now Facebook is poised to force ads to appear for all desktop visitors by taking measures to counter the use of ad-blocking software. The social media giant will reportedly do this by changing the way it shows its ads to make them much harder for ad blockers to hide.

Facebook Vice President Andrew Bosworth told The Wall Street Journal that Facebook is ad supported and strives to integrate creatives into its content.

“Ads are a part of the Facebook experience,” Bosworth said. “They’re not a tack on.”

It is a problem that is hard to overestimate and a symptom of the evolution of the culture of free to not only refuse to pay for content but to shun ads that are shown as an alternative means of compensating content creators and publishers.

For its part, Facebook is not currently pursuing ad-blocking on mobile devices, which reportedly account for the bulk of the site’s usage (and 84 percent of its ad revenue), but focusing on desktop users instead.

The Interactive Advertising Bureau reports that 26 percent of U.S. internet users have ad-blocking tools enabled on their desktops.

And although desktop use is rapidly declining, the Wall Street Journal article notes that “[desktop ad-blocking] technology poses enough of a threat that Facebook added it as separate risk factor in its annual securities filing this year.”

Critics charge Facebook with thwarting efforts to have the internet experience they choose, but the company notes that it offers options for users to control the ads they see.

Facebook is not the only company to face revenue losses from ad blockers, however, with adult sites battling the same problem.

Fortunately, the industry is responding with its own anti-block initiatives and by raising awareness on industry forums such as XBIZ.net, where a discussion is currently addressing the issue of ad blockers, as well as Facebook's response.

For example, ad network ExoClick offers a solution through NeverBlock.com that can help both advertisers and publishers combat ad blockers, while TrafficHaus offers ReviveAds.com — pointing to what is sure to be an ongoing arms race between freeloaders and media business owners and promoters.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Visa Cracks Down on ‘Shell’ Billing Firms

There was a time not so long ago when website operators created billing companies in favorable jurisdictions, whose sole purpose was to bill customers for services provided by the operator and remit the... More »

Retailers Forecast Consumer Trends for 2017

With the New Year barreling down upon us, retailers already are anticipating product categories to grow, and what both vendors and consumers can expect in the coming year. Promotions for 2017 and the release... More »

Sex Toy Manufacturers Offer Predictions for 2017

In 2016, it was evident that the pleasure products sector of the adult industry was thriving when Forbes Magazine quoted CalExotics President Susan Colvin as saying that it now “stands as a $15 billion... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!