PENNSAUKEN, N.J. — Williams Trading Co, a leading distributor of pleasure products in the United States, has announced that the new Gelato line of lubricants by System JO is in stock and available for immediate shipment. This new line of products is supported with a free POS kit and a special introductory offer.
“Since 2003,” a spokesperson for Williams Trading Co. said, “System JO sensual care products have been #1 in the market for high quality and performance. People who try System JO immediately feel the difference. System JO is backed by an OTC drug license from the FDA, is ISO-certified and is a USDA-certified organic manufacturer. System JO is made in the USA, safe, non-toxic, and never tested on animals.”
System JO Gelato are water-based personal lubricants designed to enhance foreplay and comfort of intimacy.
“Formulated using a pure plant-sourced glycerin, this product provides a comfortable glide using quality ingredients,” Williams Trading Co. said.
The Gelato line of lubricants come in five flavors: hazelnut, creme brulee, chocolate-mint, salted caramel and tiramasu.
Scott Dantis, director of sales and marketing for Williams Trading Co., said, “To kick-start the success of Gelato, System JO is giving away a free point of sale kit with the purchase of the Gelato Introductory Offer. The point of sale kit includes two shelves, a beautifully appointed tent card and stock organizers, which is an incredible value for a unisex flavor line that is expected to do well.”
Erin Viereck, marketing and vendor liaison for Williams Trading Co., said, “System JO is supported with two free retailer e-learning courses at Williams Trading University. Our customers can learn about how to increase their sales and profits with System JO's line of lubricants and related products.”
Viereck said, “System JO’s first WTU module, ‘Sensual Enhancements,’ teaches adult retailers everything about JO’s sensual enhancement products that help men, women and couples can get more out of their sensual experiences. Selling lube and related add-ons encourages conversations with the customers that build selling techniques.”
WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Online courses are available 24 hours per day, seven days per week and can be accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being. Over 39,000 course certifications have been completed across the domestic United States, Canada and Puerto Rico.
Upon completing the System JO courses, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate and free premium. This feature, Williams Trading Co. said, is an added benefit to the retailer, as their employees can try a product, become a consumer and ultimately, recommend it to their customers.