LELO Wins 'Marketing Campaign of the Year' at StorErotica Awards

BURBANK — LELO won the award for Marketing Campaign of the Year at StorErotica Magazine’s 2016 StorErotica Awards, which were held on Mon., Jul. 18 in Burbank, Calif. during the ANME Founders Show. The honor was awarded for LELO’s work on the "Beyond the Wave "campaign, which saw LELO produce a mainstream trailer and a short film focusing on the division between couples against a post-apocalyptic backdrop.

Originally designed to support the launch of LELO’s Wave range of personal massagers, "Beyond the Wave" quickly expanded into a much bigger undertaking. This included an interactive PlayTogether app, which allowed users to couple up and follow the characters through the landscape of "Beyond The Wave" together — choosing their own journey and bringing them closer together by the end.

Steve Thomson, CMO of LELO, said: “We’re very happy to have 'Beyond the Wave' recognized by our peers and industry luminaries at the StorErotica Awards gala, especially on their 10th anniversary. The campaign was a large global one, far bigger than any standard sex toy campaign. And the content that we created appeared at a number of prestigious film festivals. It was a really unique way to bring our brand to new audiences not familiar with us and spread a positive message about intimacy. It’s really special to have that daring approach to what we do rewarded.”

The trailer for "Beyond the Wave" garnered more than 1.2 million views in its first week, specifically targeting a mainstream audience in an unexpected way that transcended the boundaries of the adult industry. Starring Casper Van Dien of “Starship Troopers” and a global cast, the short film and the related marketing activity drew hundreds of thousands of new people to LELO’s site and online spaces.

For more information on LELO, visit their official website or follow them on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

NYC Adult Stores Lose Challenge to Zoning Law, May Face Relocation

The U.S. Court of Appeals for the 2nd Circuit on Tuesday upheld a lower court’s decision to allow enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

B-Vibe Spotlighted in Glamour Magazine

B-Vibe has been named Best for Anal Toys in a Glamour Magazine article on pleasure brands.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics, Doc Johnson, and Nasstoys to host a virtual trade show July 14-15 during ANME.

Eldorado Names Sandy Nuyt Sales Director

Eldorado Trading has appointed Sandy Nuyt as its new sales director.

Show More