BURBANK — Long-running pleasure products manufacturer Doc Johnson featured an abundance of their products at the ANME Founders Show, held Jul. 17-19 in Burbank, Calif.
In addition to new items for existing collections, Doc Johnson debuted three new product lines —the American POP! collection in high-end, locally made materials inspired by pop art aesthetics and attitudes; The D, a selection of best-selling phallic shapes and sizes in dual-density Ultraskyn; and Kink by Doc Johnson, a collaboration with BDSM/fetish studio Kink.com.
“All three of the new lines were met with an enthusiastic response from customers attending the show,” said Scott Watkins, vice president of sales and marketing for Doc Johnson. “The Kink Collection in particular fills a new category of revenue for the company and serves an expanding niche market of consumers who demand high-quality fetish products at a fair price from a name they trust.”
Chad Braverman, COO and chief creative officer for Doc Johnson, said, “All of this season’s new products and collections were conceived with the concept of affordable luxury in mind, and we are deeply appreciative of the positive response we received. From American-made materials like Platinum Premium Silicone and Ultraskyn to the artistry behind packaging and displaying lines like Kink and American POP!, our goal was to offer inspired design and superior quality at accessible price points.”
At the ANME Founders Show, Doc Johnson products were showcased on slat walls and backed by custom-branded wall skins, with select items artfully arranged in light boxes to highlight each collection’s merchandising potential to retail buyers. The brand’s unique booth layout offered attendees a retail store experience with a walk-in floor plan and various product stations.
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