BURBANK — JOPEN gave attendees a look at their new tools for retailers during the recent Adult Novelty Manufacturers Expo (ANME), which was held at the Los Angeles Marriott Burbank Airport Hotel in Burbank, Calif.
The three-day ANME Founders Show started on Sun., Jul. 17 and concluded on Tuesday. The tools, according to JOPEN, are designed to “enhance the JOPEN experience at the retail level.”
Susan Colvin, founder and CEO of JOPEN, said, "Our goal with JOPEN is to offer extended support for retailers. Retailers are our connection to the end consumer, and we must provide them with enough information and tools to enhance their efforts."
A JOPEN representative said, “During the ANME event, attendees were escorted around the JOPEN booth to get a hands-on experience with every JOPEN collection. Retail support tools were on display for specific JOPEN collections. Vanity Vs, Callie, and Opal all offer a point of purchase display designed specifically to enhance the shopping experience. Luxury shelves are also available, giving retailers a variety of merchandising options. Additional support tools are offered, including brochures, signage, product videos, and more.”
As an added bonus, JOPEN said, the company “now offers a luxury shopping bag for retail locations. The bag gives JOPEN an elevated value, much like you see at high-end department stores like Bloomingdales and Saks Fifth Avenue.”
Jackie White, vice president of JOPEN, said, "When purchasing a JOPEN product, you are making an investment in yourself. To assist in enriching that investment, we are offering a luxury shopping bag. The bag gives JOPEN products that boost luxury shoppers crave."