BURBANK — The North American division of German pleasure products company JoyDivision will be exhibiting at the semi-annual ANME Founders Show, to be held from this Sun., Jul. 17 through Tues., Jul. 19 at the Marriott Airport Burbank Hotel in Burbank, Calif. JoyDivision will be located in Booths L13 and L14 during the event.
JoyDivision’s U.S. team will be attending the StorErotica Awards, to be held Mon. evening, Jul. 18 at ANME. JoyDivision is nominated for Foreign Manufacturer of the Year, and its line of prostate stimulators, Xpander, is nominated for New Product of the Year: International.
Xpander is now available to be shipped to North American retailers and is available in three styles: X2, X3 and X4+. A JoyDivision representative described X2 as “the original Xpander” and “the pioneer for prostate stimulators,” while X3 is described as “an advanced stimulator. The special pedestal design with grip handle allows for pinpointed stimulation. Its three-spoke technology also allows for an even more intense experience, all steered by body motion.”
JoyDivision said of X4+, “The addition of a vibrating bullet insert provides a next-level sensation to what Xpander already provides, stimulating the prostate, sphincter and perineum with vibrating waves of pleasure.”
“The unique Xpand technology is a true innovation to the male prostate stimulator genre of pleasure products,” said Bianca Kuennecke, executive vice president of JoyDivision USA. “We’re so pleased with the reception by our retail partners, both in Europe as well as the United States.”
Kuennecke, along with Senior VP of Sales and Marketing Marcus West, will be on hand at the ANME Show to meet with North American retail partners. In addition to presenting the JoyDivision catalog of products, the JoyDivision team will launch multiple new retail planograms and marketing programs to assist their distributor and retail partners’ efforts.
“We are committed to cutting-edge marketing tools, which grow our businesses collectively,” West said. “By continuously working to build and develop tools, to help our partners expand our brand presence, and assist with consumer sell-through, we’re able to achieve this goal. We look forward to meeting with all of our retailers, as well as introducing our product line to new partners.”