SAN FRANCISCO — Kink.com announced today that after nearly twenty years as a network of separate BDSM sites, it would relaunch as a unified, all-access product: Kink Unlimited.
For the largest producer of BDSM and fetish content in the world, the move represents a new era, freeing the site’s massive user-base from the confines of separate subscriptions. Rather than maintaining nearly two dozen individual sites, Kink Unlimited will allow visitors to access the site’s entire library of BDSM content with one $49.99 monthly pass.
“This is the beginning of a new chapter for Kink, and really brings us to where consumers are in 2016,” said Peter Acworth, founder and CEO of Kink.com. “We built a business on the strength of very specific niche sites, but consumer sexuality is broad. In doing testing, we discovered BDSM consumers are willing to pay more to get more, and this new strategy reflects that.”
In May, Kink.com tested the new strategy by combining its six gay BDSM sites into one single site. The strategy worked, says Acworth, and he expects it to usher in a new era of creativity at the company:
“This change releases our directors from the burden of having to update 22 individual websites weekly, and they can instead focus on features with higher production value," he said. "It also allows directors to easily spin up new channels with fresh ideas. Given the devious minds of the Kink directors, I expect some eyebrow-raising creativity. The feedback from members has been great. They get much more content.”
Kink.com has also revamped its affiliate program, KinkyDollars. Existing affiliates interested in promoting the new KinkMen and Kink Unlimited products should visit Beta.KinkyDollars.com. Current affiliates will be prompted to do a quick conversion to the new platform, while new affiliates should visit KinkyDollars.com to sign up. New promotional material is available specifically for the launch on beta.Kinkydollars.com.
Existing affiliate accounts to individual sites will still work, and the affiliate payout will remain at 50-60 percent with no need to change back links or update ad tools. To help kick things off, Kink.com will be offering affiliates a summer deal of 20 percent off for life to promote Kink Unlimited and KinkMen from July 1-10!
“This has been something customers have been asking for, for a long time,” says Matt Slusarenko, Kink.com’s director of marketing, who was instrumental in the switch. “But once we looked at the conversions, we realized that this was something that would work well for the company. On a weekly basis, were producing nearly twice the amount of content of anyone else in adult. This move allows us to give more to the consumer, and allows us to direct more resources to develop the next generation of adult entertainment.”
