BIRMINGHAM — Swedish design brand LELO won the awards for Best Luxury Brand and Best Trade Marketing at the U.K.'s 2016 ETO Awards, held in Birmingham, England on Sun., Jun. 12 during the ETO Show.
The ETO Awards, a LELO spokesperson said, "are unique in that the finalists and winners are chosen by the public rather than industry insiders, making it a good reflection of the climate of the customers themselves."
This was not the first time LELO enjoyed an ETO victory. LELO has been recognized with at least one award every year for five years in a row.
Steve Thomson, CMO of LELO, said, "The ETO Awards are the biggest and longest-running celebration of everything we hold dear in the U.K., and it's always exciting to be nominated by the public. It's a validation of the hard work we put in year to year. The Best Trade Marketing Award is really significant for us, as we've been working hard over the last few months to ensure our strategy was strong, and that we could reinvest in marketing and support. This win goes to show that we're moving in exactly the right direction, and it's being appreciated."
LELO's ETO wins came at the same time as the global launch of LELO's latest product, the Hex Condom.
Thomson said: "To be recognized as the best luxury brand at the same time as launching the most important product in our history was incredibly heartening. It's a pleasure to have our heritage honored at exactly the same time that we're looking to the future."