Lovehoney Wins Best Online Retailer at ETO Awards

LOS ANGELES — Lovehoney has announced that it has been named “Best Online Retailer” at the 2016 ETO Awards.

According to the sex toy company, it fought off stiff competition from Bondara, sextoys.co.uk, Ann Summers and Uberkinky.

The Lovehoney team attended the event, where it picked up the coveted award, which was voted for by members of the adult trade industry.

Lovehoney’s sex toy buyer Flavie Polaine says that it was “an honor to be named ‘Online Retailer of the Year.’”

“We’re immensely proud of Lovehoney’s recent successes and we’re flattered that ETO and its readers have recognized them as well,” Polaine adds. “The last year has been a very exciting one.”

Polaine notes that Lovehoney has gone from strength to strength in recent years, thanks to its acquisition of major mainstream brand licenses such as “Fifty Shades of Grey,” and Motörhead, and its participation in fly-on-the-wall TV series “The Joy of Sex Toys.”

The award ceremony took place during The 2016 ETO Show in Birmingham, known as the U.K.’s premier, trade-only event for the erotic market.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Madi Collins Signs Exclusive Contract With Vixen Media Group

Vixen Media Group (VMG) has signed Madi Collins to an exclusive contract.

Zariah Aura Leads Latest From Transfixed

Zariah Aura stars with Summer Col and Robby Apples in the latest release from Transfixed, titled “Catching His Cheating Girlfriend.”

Yhivi Stars in 'Pornstar Matchmaker: Episode 2' From Brazzers

Yhivi stars with Ryan Reid and 2024 XMA Europas Male Performer of the Year Christian Clay in the second episode of the new Brazzers series, “Pornstar Matchmaker.”

Penny Barber Featured in Latest From Kink.com

Reigning XMAs MILF Performer of the Year Penny Barber stars with Max Mabry in the new scene from Kink.com, titled “Mommy’s Cock-Hungry Hole.”

River Lynn Leads 'The Fucket List: Pizza With A Side Of Nuru' From Adult Time

River Lynn stars with Axel Haze in the latest Jim Powers-helmed scene "The Fucket List: Pizza With A Side Of Nuru," from studio brand Nuru Massage.

New Membership Site 'Sluts Corner' Launches

R18 Entertainment has launched a new membership site, SlutsCorner.com.

Avery Lust, Cliff Jensen Star in Latest From TransSensual

Avery Lust and Cliff Jensen star in the latest release from Mile High Media studio imprint TransSensual.

Brittany Andrews Stars in Latest From Brazzers

Brittany Andrews stars with Ricky Johnson in the latest release from Brazzers, titled “Leather and Bubble Butts.”

'Groove Thing' Sets Kickstarter Funding Record for Insertable Pleasure Product

Groove Thing, an insertable pleasure product that plays audio, has set a funding record on Kickstarter.

Brogan, Holden Beau Headline 'Hardwired' From Fetish Force

Brogan and Holden Beau headline "Hardwired," the latest release from Falcon/NakedSword studio brand Fetish Force.

Show More