Doc Johnson Wins 'Best Use of Social Media' Award at ETO
BIRMINGHAM, U.K. — Doc Johnson won the award for Best Use of Social Media at the U.K.'s 2016 ETO Awards, held in Birmingham on Sunday night during the ETO Show. The ETO Show, which describes itself as "the U.K.'s premiere trade-only event for the erotic market," took place Jun. 12-13 at Birmingham's NEC Pavilion.
Scott Watkins, vice president of sales and marketing for Doc Johnson, said, "Building relationships has always been a crucial part of running a business, and social media has become one of the most important advancements in engaging with and staying connected to our customers, partners, and vendors. Community engagement and education is an integral part of Doc Johnson's overall communications strategy, and no one (better) exemplifies this strategy than our social media team. I speak for all of us at Doc Johnson when I say that we're exceptionally honored to receive this esteemed level of recognition."
Ryann Brooks, marketing coordinator for Doc Johnson, said, "We've been able to establish a really great social media following via a number of strategies, including producing engaging behind-the-scenes stories, hosting online product announcements and events, listening to and addressing concerns, and educating new fans and followers about the many benefits of our products. This award is true validation of all the hard work that goes into successfully managing a multi-platform social strategy, and also serves as an important endorsement of the value of our social media program."
Founded in 1976, Doc Johnson is one of the most enduring brands for sex toys and pleasure products.
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