LOS ANGELES — YouPorn has launched its Design the YouPorn Car contest, which challenges users to design a YouPorn-branded automotive graphic for a Lamborghini Aventador.
The winning design. YouPorn said, "will get the star wrap treatment by U.K. celebrity car customizer Yiannimize." And the winning artist will receive a round-trip flight to London as well as a one-night hotel stay to attend the unveiling of the YouPorn car and enjoy a private ride in the $400,000 luxury vehicle.
Brad Burns, vice president of operations for YouPorn, said, "We believe that our Design the YouPorn Car contest is an exciting way to engage the most artistic members of our community with the added bonus of stirring up promotional interest in the brand. It's advertising that travels fast, and in a Lamborghini, our message travels even faster."
YouPorn said it "will be exhibiting its custom wrapped car at promotional events for on-site advertising."
"Utilizing vehicle graphics and full-color car wraps is an increasingly popular trend in advertising," Burns said. "Our goal in engaging our viewers in the creation of the YouPorn car through a contest is to create an interactive experience in which they become an important part of our promotional decision-making. Who knows: we may also be finding the world's next Yiannimize in the process."
To enter the 'Design the YouPorn Car' contest and for more information, visit this link.