PENNSAUKEN, N.J. — Williams Trading Co. has announced the release of the CalExotics Hard Vibes digital catalog.
CalExotics' new collection, Hard Vibes, consists of their most popular vibrators broken down into four categories with a streamlined look. Hard Vibes' four categories provide ease in merchandising, selling and shopping: Mini-Vibes, Slimline, Power+, and Signature series.
"The updated, more cohesive packaging looks great together," said Jackie White, executive vice president of CalExotics. "The categories also make it easy to find the right product quickly."
To view the catalogue, visit this link.
The use of planograms, according to Wiliams Trading Co., is advantageous for Hard Vibes.
"Industry experts agree that using planograms as part of a retailer's merchandising plan improves a category's performance," Williams Trading Co. said. "Thanks to the planogram, it is possible to place more products on the shelves. There is less out-of-stock, consumer demand is addressed better, and products are represented more professionally."
Erin V., marketing and vendor liaison for Williams Trading Co., said, "The combination of refreshed packaging and available planograms make the Hard Vibes line of toys easy for customers to understand. The Hard Vibes Collection is inviting and visually appealing on the store wall."