Home > News > Adult AdWorld Launches Self-Serve Ad Buying Platform • Bookmark   • Newsletters   • Register Search Options


Adult AdWorld Launches Self-Serve Ad Buying Platform

Adult AdWorld Launches Self-Serve Ad Buying Platform
Get XBIZ News
May 25, 2016 5:50 AM PDT    Text size: 

MIAMI — Adult AdWorld has announced the launch of its self-service ad buying platform.

According to the company, the new platform provides advertisers with the control and ease of use they demand for their campaigns, while providing publishers with the ability to segment their traffic so they can make the most money from it.

Adult AdWorld CEO Daniel Rand explains that the new self-serve ad buying platform provides all the necessary targeting and optimization tools such as geo-targeting, frequency capping, daily spend capping, carrier and device targeting, action tracking, source optimization and more, for both desktop and mobile campaigns, while servicing both adult and mainstream advertisers and publishers.

“Traditionally we have directly managed the campaigns for all of our advertisers but we continued to get requests for a self-serve platform where they could start and stop their own campaigns, optimize the traffic sources, and modify their bid prices, so we decided to give them what they want,” Rand said. “This allows us to efficiently serve more advertisers but it also has the added benefit of making our publishers more money and higher ECPMs as it provides additional advertisers to purchase that ‘long-tail’ inventory.”

According to AdWorld’s Director of Sales, Chad Michaels, the platform offers not only traditional pops and banners, but also members’ area traffic from paid adult and mainstream dating sites.

“Most of our advertisers have advertised with us every month for seven to ten years and have been asking us for premium members’ area traffic,” Michaels says. “Rolling it out with the self-serve platform was a natural thing to do.”

For more information, advertisers can email Director of Sales Chad Michaels at Chad@AdWorldMedia.com, while publishers should email publishers@adworldmedia.com.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Gian Carlo Tastes Sweet Success of BitterStrawberry

Time flies when you are having fun. And BitterStrawberry’s managing partner, Gian Carlo, is having fun. Not motivated by dollars and cents, Gian Carlo says his “happy place” and “true... More »

Cam World: Jim Austin Puts Stripchat / xHamsterLive on the Cutting Edge

Meet Jim Austin, head of business development for Stripchat and xHamsterLive. Austin helps run the two free online communities where amateur models — women, men, couples and transgender folk —... More »

Crave’s Jack Morocco Brings Fresh Perspective to Channel Manager Role

Jack Morocco must be in the right career. They’ve been hit on by Nina Hartley and already had to fend off Ron Jeremy, all in their short one-and-a-half years with San Francisco boutique outfit Crave.... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!