Kelly Shibari Hired as StorErotica Columnist
CLEARWATER, Fla. — StorErotica has tapped Kelly Shibari to write a marketing column for its pleasure products and lingerie industries B2B magazine. The column will be syndicated at the parent company Exotic Dancer Magazine as well as the European B2B publication Sign Magazine.
"I'm so honored to be asked by StorErotica to produce a column every other month for its publication," Shibari said. "I've started with social media, naturally, and will be branching out into cross promotion, the use of neighbor industries, and other ways industries can market their products to the largest and widest audience possible. And to have the column already be syndicated to other B2B magazines is certainly a feather in my cap. Thank you, StorErotica, for asking me to share my ideas with your readership."
Kristofer Kay, PR manager for ED Publications and StorErotica, said, "As a columnist, what Kelly supplies is measured in more than words on a page, as her prose is only outmatched by her marketing expertise. As she has already proven, she lends an insider's gravitas, reaped by our readership as well as our advertising partners alike. ED Publications is honored to continue our relationship with Kelly, and look forward to bringing her unique voice through both of our publications as well as in Sign."
StorErotica is a B2B niche publication geared toward buyers at intimate apparel and adult retail stores. The magazine's editorial focus discusses how to make more money, simplify operations, manage inventory and personnel, avoid legal problems, and grow business.
StorErotica shares information about the latest products on the market and tells retailers how to sell more of those products. Each issue is packed with business advice columns, retail strategies, informative B2B articles and targeted industry news, which store owners and buyers keep and refer to all year long.
StorErotica is mailed to more than 10,000 retail stores and boutiques and more than 2,000 intimate apparel and erotic product manufacturers and distributors. The magazine is also distributed at a number of the industry's top conventions and trade shows.
Shibari, who has worked in the adult industry as both a performer and a marketing expert, heads the PR/marketing firm the PRSM Group.
For more information on Shibari, follow her on Twitter.