LOS ANGELES — CalExotics has released an innovative sexual health product — Luxe — that technology that responds to the body’s touch.
Susan Colvin, founder and CEO of CalExotics, says, “This technology is something we’ve been working on for some time. My team and I sought to create something unique, which would allow every user to have a completely customized experience. This functionality is not seen in other toys and is another technological leap for the pleasure products industry.”
Luxe is a touch-sensitive vibrator. The deeper the user strokes the vibe, the stronger the intensity. In addition to the touch sensors, Luxe offers 10 functions of vibration, allowing for more pleasure combinations. It’s made of body-safe silicone and features two strategically placed motors.
Luxe also offers versatility. It is harness compatible or it can be attached to any flat surface for many different types of play. The flanged base also makes it an anal toy. Luxe is USB rechargeable and waterproof. Plus, Luxe is backed by a one-year warranty.
Luxe is packaged in a retail friendly box; allowing users to get an inside look at the product before they purchase. Jackie White, executive vice president of CalExotics, says, “Luxe is a perfect product for the retail environment. Its packaging is upscale and tells a story. The product itself is mind-blowing once you touch it. I recommend having a tester section or highlighting our demonstration videos to help sell Luxe.”
To aid in the merchandising process and convey the features and benefits of Luxe, CalExotics is offering a free point of purchase display. Retailers can contact the manufacturer for more information. CalExotics is also offering an in-depth training on the CalExotics Institute.