LAS VEGAS — Social media pioneer PornStarTweet.com and its sister platforms have announced that the final beta tests of Candy.adult are complete. The platform is fully launched and available to consumers and industry.
Candy.adult, a representative said, is an "adult entertainment answer to viral media platforms like BuzzFeed.com, with some uniquely adult features and as always, completely integrated with the entire social media network."
Candy.adult offers consumers an interactive and exciting platform for news, gossip, events, appearances and trailers, along with interactive lists and quizzes specifically focused on adult entertainment. Consumers are encouraged to contribute to the site by creating lists and quizzes about their favorite adult entertainment topics, stars, websites and movies.
"Candy is a new matrix in consumer-focused viral platforming," said Pete Housley, CEO of Candy.adult. "We've been testing for some time with industry professionals as well as consumers. Not surprisingly, the engagement and view rate of news and media as well as retention/returning users is simply staggering. Consumers look for interactivity, not just boring news items. Candy gives them everything they want."
For industry professionals, Candy.adult was designed specifically to allow new ways to put news and information in the view of consumers. Marketers can virally engage with end users directly to instantly post news, video trailers, quizzes, photos, and lists, which are then pushed out through the PornStarTweet network of social media accounts to more than 750,000 followers and friends.
"We invited industry publicists to test Candy, and the response has been great," Housley said. "Future thinking PR professionals see that the old method of writing a release and putting it out on the wire and hoping that a writer sees it and thinks it worthy of a story is gone. Consumers are looking for news with a side of entertainment. Candy gives marketers new tools to engage consumers ever more hungry for entertainment."
Candy.adult, which also answers on Candy.porn, Candy.xxx and Candy.sex, absorbed the news and gossip platform Tattle.xxx, acquired by the PST Networks in 2013.
For advertisers, the Candy platform offers bleeding-edge industry leading capabilities, including paid traditional static/rotating banner and background placements, in-line banner placements through interactive content. Candy also incorporates unique pre-roll video advertising on most of the videos on the platform.
"Candy was designed for both the grassroots marketer as well as the well funded ad placement buyers," said Denise Kraft, editor at large for the site. "If you have no budget, limited budget or unlimited budget, Candy offers some very unique ways to get consumers to pay attention to your message."
For more information on Candy.adult, follow them on Twitter.