Eurocreme Announces Hard Brit Lads' 'Sweat and Muscle'

LONDON — EurocremeWholesale, U.K. distributor for the EurocremeGroup portfolio of studios, has added Hard Brit Lads with the release of "Sweat and Muscle." Previously, Hard Brit Lads' content was only available online.

"Sweat and Muscle" features Oliver James, James Carter, Darren Robbins, Justin Harris, Neil Stevens, Dean Munroe and Alex Graham. EurocremeWholesale described Hard Brit Lads' content, directed by Simon Booth, as "the very best of British chav culture."

"Expanding the reach of Hard Brit Lads to outside of the club site was a dream of mine," said Booth, founder of Hard Brit Lads. "For customers to experience and enjoy the movies made in a variety of different delivery methods and teaming up with EurocremeWholesale was a natural choice for me to make due to my considerable history with the studio group and ongoing work with them stretching more years than I can remember."

Steven Chinnery, managing director of EurocremeWholesale, said, "Working again with Simon after so long is a real pleasure, and I've always admired his distinct filming style. Helping him expand on his reach to his huge customer base and beyond is a something I am very excited about, and I am sure it will be a success to him and his studio. We have been well-received already, with customers and stores excited by having Hard Brit Lads in hard-copy, fully authored and classified for the very first time."

"Sweat and Muscle" is available on DVD as well as high definition and standard definition downloads from

For more information on the EurocremeGroup, visit their official website or follow them on Twitter.

For more information on Hard Brit Lads, visit their official website or follow them on Twitter.