BROOMFIELD, Colo. — Eldorado Trading Company has announced the addition of Australian-based men’s underwear company, Cocksox, to its lingerie lineup.
Cocksox was launched in 2006 by Nadiah Kanawaty, after she noticed a need in the men’s underwear and swimwear market for high quality, sexy designs featuring an enhancing quality.
With styles ranging from traditional boxer and briefs to the mesh slingshot, the Cocksox line is produced using the tech-advanced fabric Supplex, which was chosen because it is soft and breathable, long lasting, holds its shape well, and contains Lycra for comfort.
According to Cocksox Sales and Marketing Manager Hannah Kanawaty, the underwear promises to keep the boys looking their best even when worn under regular pants.
“We are very excited to partner with Eldorado for the distribution of the Cocksox range to its customers,” Kanawaty says. “As a leading specialist in the adult and lingerie markets, we believe that Eldorado is the ideal partner to expand the reach of the Cocksox brand to a broad range of retailers.”
Kanawaty notes that Cocksox styles appeal to middle and upper income men who appreciate the unique design, quality and price point, and that partnering with Eldorado for distribution made sense.
“Eldorado’s experience and reputation within the industry for standards, customer service and quality was of the utmost importance to us when deciding to enter into this partnership,” Kanawaty explains. “Through this relationship we look forward to our vibrant range of sexy and enhancing men’s underwear being accessible to a diverse selection of stores.”
For Eldorado, it’s a win-win deal.
“I am very excited to have Cocksox as an addition to the Eldorado line,” says Eldorado apparel buyer Crystal Garcia. “Cocksox offers men a flattering and enhancing thong because guys want to look good and feel sexy too!”
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