FRAMINGTON, Mass. — Another survey suggests that consumers in large numbers will be taking the plunge and be purchasing virtual reality headsets.
And that's good news for the scores of adult entertainment companies that are jumping on to the VR bandwagon as porn fans become curious about the platform.
According to the first worldwide augmented reality/virtual reality forecast from International Data Corp., worldwide shipments of virtual reality hardware will skyrocket in 2016, with total volume reaching 9.6 million units.
What paints an even rosier picture is the research company’s forecast four years later. IDC predicts 64.8 million VR will be sold worldwide in 2020.
Led by key products from Samsung, Sony, HTC and Oculus, the category should generate hardware revenues of approximately $2.3 billion in 2016, forecasters predict.
While VR will drive nearly all of the hardware volume in 2016, augmented reality hardware is forecast to ramp up over the next few years. The combined device markets will see hardware shipments surge past 110 million units in 2020, IDC said.
IDC has identified three major device categories across the augmented and virtual reality markets. They include: screenless viewers that use the screen of specific smartphones to drive an AR/VR experience (example: Samsung Gear VR); tethered head mounted displays (HMDs) that utilize an existing compute device such as a PC, game console, or even a smartphone to drive a head-worn display (like Oculus Rift); and standalone HMDs that integrate processing within the head-worn display itself (like Microsoft HoloLens).
In research, IDC is not forecasting Google Cardboard-based products in its totals, nor any other viewer accessory that lacks electronics.
"In 2016, the first major VR tethered HMDs from Oculus, HTC, and Sony should drive combined shipments of over 2 million units," said Tom Mainelli, an IDC researcher. "When you combine this with robust shipments of screenless viewers from Samsung and other vendors launching later this year, you start to see the beginning of a reasonable installed base for content creators to target."
"Video games will clearly be the lead rationale for people to pick up an Oculus Rift, HTC Vive, or PlayStation VR this year," added
Lewis Ward, another IDC researcher, said that video games will be the lead rationale for people to pick up an Oculus Rift, HTC Vive or PlayStation VR this year.
"While there have been some launch window hardware shipment hiccups that must be addressed near-term, I'm confident that they will be ironed out before the holiday season,” he said. “The addition of exciting new titles will lead to a new wave of VR HMD hardware interest among those buying for themselves or family members and friends."
IDC expects AR hardware to take longer to bring to market. The research company said that 400,000 AR devices will be purchased this year, with 45.6 million to be bought in 2020.
"While development kits from players such as Microsoft, Meta and others point to a strong future in AR hardware, these devices are dramatically harder to produce than VR products," Mainelli said.
"Doing this right is more important than doing it fast, and we urge the industry to continue its slow and steady approach to hardware development here, as AR is going to have a profound impact on the way we interact with technology and the way we do our jobs for many years to come. In the meantime, we expect companies to begin experimenting with AR software on devices already in use: smartphones and tablets."
