Net1on1 Reports 20 Percent Increase in Sexual Health-Related Sales

LONDON — Net1on1, a leading supplier to the UK's most successful sex toy retailers, has reported a 20 percent increase in sales of toys in its sexual health category compared to this time last year.  This figure echoes a recent report from TechNavio.com forecasting growth of more than 7 percent in the sexual health market by 2020, Net1on1 said.

The wholesaler's overall sales of sex toys have also risen every year since the release of the first "Fifty Shades of Grey" book in 2011, which according to Net1on1, shows a "growing mainstream appetite for sex toys."

Net1on1 said that this could be especially true among men, as male masturbators were "Net1on1's second most bought category of items over the Valentines season, January-February this year, followed closely by vibrators and then dildos."

"It's great to see so many people losing their inhibitions, enjoying sex toys and asking retailers for sex toys that aid sex health," said Tony Gonzalez, managing director of Net1on1. "However, advice online about their safe use is often very conflicting, and the incorrect use of any sex toy can still lead to the passing on of STIs like chlamydia, syphilis and herpes, often unwittingly. With this in mind, we've put together the top dos and don'ts of sex toy use. However, I urge anyone who is still unsure and needs further advice on how to protect their sexual health to visit the sexual health charity FPA's website FPA.org.uk."

FPA is a leading voice in the sexual health arena and launched a new website called FPA Pleasure in 2015.

Natika H. Halil, CEO of FPA,  said, "Toys are a great way for people to enhance pleasure with partners or while enjoying solo sex, but it is important to take care of your health when using them. They can harbor dirt and bacteria as well as pass STIs to another person or another part of the body. Remember to wash toys between uses — they will come with instructions from the manufacturer for the best method — and use condoms. Using condoms with toys is the best way to protect yourself from getting or passing on infections, including when moving the toy between different parts of the body. For example, bacteria which live naturally in the anus can cause infections in the vagina. If you are worried you may have an STI, make sure you get yourself checked out. Our Find a Clinic tool can help you find your local services."

For more information on Net1on1, visit their official website or follow them on Twitter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Kheper Releases New 'Adult A...Z' Couples Game

Kheper Games has released its new Adult A...Z party game.

LATAM in Focus: A Look at the Trends Shaping Latin America's Pleasure Products Market

Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.

Nobü Adds to 'Essentials' Collection

Nobü has expanded its Essentials collection with three new vibrators.

Blush Expands 'B Yours' Collection

Blush has introduced a new vibrating plug from its B Yours Collection.

We-Vibe Debuts 'Shared Touch' Vibe

We-Vibe has introduced its new Shared Touch vibrator for couples.

Kiiroo Introduces New Tyler Wisby Stroker

Kiiroo has debuted the new Tyler Wisby stroker sleeve from its FeelStar line.

Orion Debuts 'Masturbator 12' From 'WYNE' Collection

Orion Wholesale has introduced the new Masturbator 12 from its What You Never Expected (WYNE) line.

XBIZ Expo Retail Trade Show Heads to L.A. LIVE Jan. 7-10

XBIZ Expo returns Jan. 7-10, 2027, at JW Marriott L.A. LIVE, where pleasure product manufacturers, distributors, retailers and other industry professionals will gather for four days of business, promotion and entertainment.

Beisar Introduces 'Pillar' Fantasy Vibrator

Beisar has debuted its new Pillar fantasy vibrating dildo.

Show More