Home > News > Boy Butter TV Commercial With 'Suggestive' Hand Gesture Now Airing • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Boy Butter TV Commercial With 'Suggestive' Hand Gesture Now Airing

Boy Butter TV Commercial With 'Suggestive' Hand Gesture Now Airing
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Mar 8, 2016 11:14 AM PST    Text size: 

NEW YORK — A new Boy Butter personal lubricants commercial that uses a suggestive hand gesture has begun airing on Logo and OutTV in the U.S. and Canada.

The commercial is a nod to 1950s-style radio and TV jingles featuring singer/actor Mister Chase as a one-man barbershop quartet singing and motioning on the virtues of the product.

The company says the “innocent yet subversive” ad was approved by the Time Warner, Charter and OutTV legal departments, and is making television history as the first commercial to employ the use of a suggestive hand gesture to get its point across.

The ad began airing last night during Season 8 of “Rupaul's Drag Race.”

"When Boy Butter first approached me to create the spot, I was immediately inspired by the vintage look and feel the products already have,” Mister Chase said. "I knew a 1950s style jingle would be a great fit for the product and researching vintage TV jingles inspired us to create the perfect melody and lyrics that gave an authentic, corny yet ultimately catchy feel. As far as the 'hand gesture' is concerned, I hadn’t thought much of it because it was totally unplanned and just seemed... natural. I was shocked upon learning that the legal departments approved the ad to run on TV and we were very pleased with the end result."

“There is nothing more fun than creating a nostalgic black and white TV commercial with a naughty element to it,” Boy Butter creator Eyal Feldman said. “The innocent appearance of the ad allowed us to slide in some sexy subversion, which makes it many times more effective and more fun of a commercial for today’s sophisticated audiences.”

To see the commercial, click here.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

EDUCATIONAL FEATURES

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!