Home > News > Boy Butter TV Commercial With 'Suggestive' Hand Gesture Now Airing • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Boy Butter TV Commercial With 'Suggestive' Hand Gesture Now Airing

Boy Butter TV Commercial With 'Suggestive' Hand Gesture Now Airing
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Mar 8, 2016 11:14 AM PST    Text size: 

NEW YORK — A new Boy Butter personal lubricants commercial that uses a suggestive hand gesture has begun airing on Logo and OutTV in the U.S. and Canada.

The commercial is a nod to 1950s-style radio and TV jingles featuring singer/actor Mister Chase as a one-man barbershop quartet singing and motioning on the virtues of the product.

The company says the “innocent yet subversive” ad was approved by the Time Warner, Charter and OutTV legal departments, and is making television history as the first commercial to employ the use of a suggestive hand gesture to get its point across.

The ad began airing last night during Season 8 of “Rupaul's Drag Race.”

"When Boy Butter first approached me to create the spot, I was immediately inspired by the vintage look and feel the products already have,” Mister Chase said. "I knew a 1950s style jingle would be a great fit for the product and researching vintage TV jingles inspired us to create the perfect melody and lyrics that gave an authentic, corny yet ultimately catchy feel. As far as the 'hand gesture' is concerned, I hadn’t thought much of it because it was totally unplanned and just seemed... natural. I was shocked upon learning that the legal departments approved the ad to run on TV and we were very pleased with the end result."

“There is nothing more fun than creating a nostalgic black and white TV commercial with a naughty element to it,” Boy Butter creator Eyal Feldman said. “The innocent appearance of the ad allowed us to slide in some sexy subversion, which makes it many times more effective and more fun of a commercial for today’s sophisticated audiences.”

To see the commercial, click here.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

How Billers Help Merchants Profit While Playing by the Rules

Adult merchants face a wide range of challenges and considerations, including those surrounding the receipt and processing of payments for their products and services — a process governed by numerous... More »

A Look at the Latest Technological Advances in Billing

As the digital media industry races headlong into a future full of new technology, one vital underpinning — the ability to easily, profitably, and safely process payment transactions — is taking... More »

Sex Toy Storage Creators Discuss Growing Consumer Demand for Hygienic Options

Growing up, you probably had a few toys. When playtime came to an end, you were probably asked to put them away. Now, you are a grown up, and you probably have some toys of a different variety. But where... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!