Bathmate Goes Mainstream With 'X Factor' Former Contestant Product Review

Bathmate Goes Mainstream With 'X Factor' Former Contestant Product Review

AMSTERDAM — Ellis Lacey, a contestant of last year’s “The X Factor” in the U.K., posted X-rated weekly reviews on YouTube of the Bathmate Hydromax, that have gained the brand mainstream exposure.

Thanks to Lacey’s endorsement, Bathmate has been featured in Cosmopolitan, The Sun, Metro.co.uk and TheGailyGrind.com.

In his videos, Lacey, a 22-year-old Royal Navy engineer, offers tips as well as his results — three inches of growth that he measures with a ruler on-camera.

“In a series of adverts for Bathmate Hydromax, Ellis invited us into his bathroom for a very special demonstration,” Cosmopolitan’s Beatrice Hemmings says. “And to brag about how his own penis increased by three inches after using it regularly. Yes, really.”

According to reports, Lacey’s Bathmate review has been watched 5.5 million times. 

The Bathmate Hydromax is available in three sizes based on penis size. The pump is billed as the only penis pump that uses “the unique, incompressible force of water” to draw blood into the erectile tissue and kick-start the body’s lymphatic system. 

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Full Circle Expands 'Sparkle' Plug Collection

Full Circle has expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.”

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Sexual Wellness Company 'Wild Brands' Officially Launches

Briana Watkins has officially launched a new, female-led sexual wellness company, Wild Brands.

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Show More