Home > News > Traffic Force Debuts New Advertiser Dashboard and Real Time Analytics • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Traffic Force Debuts New Advertiser Dashboard and Real Time Analytics

Traffic Force Debuts New Advertiser Dashboard and Real Time Analytics
Get XBIZ News
Feb 2, 2016 9:38 AM PST    Text size: 

TORONTO — Providing a reported 15 billion premium impressions per month for advertising partners, Traffic Force has announced upgrades to the software powering its system that enhance the ability of advertisers to access real time analytical data in a more visual way.

“Our old dashboard offered important information in table format, with basic sorting functionality, but our new one improves on that by providing a much more visually impactful set of graphical reports as well,” said Ross Allan of TrafficForce.com. “Adding these report formats was something we knew our clients would want, but we also went a step further by improving the timeliness of the data generated.”

“Our advertisers can now see each user metric segmented as hourly data that is accumulated in real time,” Allan adds. “This allows media buyers to get much more granular, and to throttle their traffic buys based on the time of day in each region at a moment’s notice.”

Allan explains that the time of day is becoming an increasingly significant metric as advertisers work to find the perfect time to approach each potential customer, noting that accessing billions of audience members becomes far more powerful when you can study their buying habits and determine the time of day that each demographic is most likely to make their purchasing decisions.

The new platform update also includes a stats comparison module that empowers advertisers through the ability to compare campaign data from the last seven days, segmented by hour, hourly impressions, spend, clicks, CPM, CTR, conversions, average CPC, profits per conversion and other key factors to allow for instantly actionable traffic assessments.

“We have had similar reporting available on the publisher side of our system for a while now, and expanding it to cover the more resource intensive advertiser side of the equation will also improve the speed and accuracy of ad buys across our entire network,” Allan concludes. “At the end of the day, it’s all about maximizing the ROI on each buy, no matter where or when your best converting customers are ready to receive your marketing messages.”

All existing Traffic Force accounts have been transitioned to the new interface, with account executives available to assist clients with any support requests.

For more information, visit TrafficForce.com.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

EDUCATIONAL FEATURES

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!