Home > News > Adnium Rolls Out Ad Retargeting Tool • Bookmark   • Newsletters   • Register Search Options


Adnium Rolls Out Ad Retargeting Tool

Adnium Rolls Out Ad Retargeting Tool
Get XBIZ News
Jan 28, 2016 1:37 PM PST    Text size: 

TORONTO — Advanced adult ad monetization solution provider Adnium has announced its offering of a new ad retargeting feature.

Adnium is the proprietary advertising platform developed exclusively by Grand Slam Media, using a progressive approach to advertising accountability and technology.

According to Adnium CEO Luke Hazlewood, every marketer wants a second chance at closing a sale, because no matter how strong the first pitch may be, there can always be issues with timing, or the focus of the target may be somewhere other than where it needs to be at the moment.

Now Adnium is giving its clients that second chance to get in front of the same potential customer with the launch of its new ad retargeting technology.

“The way our new retargeting system works, Adnium advertisers are able to load primary ads and secondary ads, which are later displayed based on the earlier activities of each potential customer,” Hazlewood explains. “As your target continues browsing other sites online, they are presented with follow-up ads from your inventory to close sales that would otherwise have been missed.”

Hazlewood notes that Adnium’s retargeting feature utilizes a simple JavaScript tag in the footer of the client’s website. That line of code creates a list of people who visit the site by placing an anonymous retargeting cookie in their browser. Later when that same user visits another participating site, they are presented with follow-up ads via Adnium.

“Keep your brand in front of your potential customers [and] create a meaningful chain of ads that build momentum and reinforce the pitch of earlier creatives in your inventory,” Hazlewood says. “Convert more shoppers into actual customers, and get started today simply by visiting Adnium or speaking with your own account executive about this important new technology right now.”

For more information, visit Adnium.com.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Focusing, Again, on Tradeshow Etiquette

I’m very excited to have been asked by XBIZ World to write the third part of my ongoing series of articles on tradeshow etiquette. In Part I of the series, I discussed business cards, substance... More »

Retail Sales Get Boost From Staff Morale Building

My job is, and always has been, to do what is asked of me to the best of my ability. I’ve worn many hats in this company, as it’s not only adult retail but adult nightlife as well. I’ve... More »

Looking Back at 2016’s Highlights

2016 was fraught with highs and lows. As an industry, we mourned the loss of friends and loved ones and welcomed new life into the world. With the presidential election behind us and California’s... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.


Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!