LOS ANGELES — Etology today announced the launch of DatingTraffic.com, a new premium ad network focusing on the dating vertical.
Dating Traffic focuses exclusively on traffic from prominent Dating Members area networks. Members area traffic is in high demand as it converts at a much higher rate than standard tube or adult traffic, said Bako, CEO of Dating Traffic and Etology.
"Our dating members areas provide advertisers with pre-qualified leads. The conversion rates are fantastic," Bako said.
"Our traffic is certified by super affiliates, we have every major player as clients, most continually renewing campaigns."
Publishers can earn more by joining the Dating Traffic network by tapping into the top media buyers and a long list of media buyers, Bako said.
Advertisers earn higher eCPMs by accessing quality traffic, he said.
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