LAS VEGAS — TBMBM has announced the official launch of its newest online retail venture, Lace.com.
Lace.com will supply lingerie, sleepwear, shapewear, activewear and hosiery to the American and Canadian markets. The company says it aims to fill the void that exists in the online market for affordable, quality lingerie in both standard and plus sizes.
The lingerie retailer offers a wide range of styles, sizing from XS to 6X, as well as accessories.
“Our team has worked hard over the past several months on perfecting the site and stocking up on thousands of new styles,” Lace.com CEO Daniel Freedman said.
“Lace.com allows us to branch out and brand ourselves with a strictly mainstream fashion look and feel. We wanted to give consumers an e-commerce shopping experience that addresses the need for a diverse selection of intimates in standard and plus sizing.”
The online lingerie store has a team of front and back end developers who have created a site that offers a secure shopping experience. All of the pages use bank level SSL security to manage customers privacy and security.
“It’s important to us to give our customers the best shopping experience possible,” said managing director Erin Sue. “That means our site is a constant evolution of design standards, including image viewers, easy navigation, our mobile version is optimized for the latest devices, and we hold ourselves to the highest standards in customer service.”
The Lace team says it is implementing new shopping experience platforms to include interactive wish lists, and social interactions.