OSS, The Netherlands — EroAdvertising, one of the leading advertising platforms in the adult industry, announced today that it has launched Source Optimizer, its newest tool that the network said will save advertisers thousands of dollars.
Jan Huibers, founder and CEO of EroAdvertising, said in a release today that he is “excited to offer advertisers more options that allow for the cheapest conversions. We are constantly coming up with new solutions to make our advertising platform the easiest and cheapest option for advertisers.”
Source Optimizer allows advertisers to set a minimum spend and target CPA amount; once the spend is reached, Optimizer will check for conversions, Huibers said. If the conversions are not within the target CPA, that source will be blocked. If the traffic already sent starts to convert, the Optimizer will automatically unblock the source again.
Huibers said the second option for Source Optimizer is based on CTR; advertisers can set minimum impressions, CTR percent and spend. A source may be blocked if the minimum spend is reached and the CTR percent is too low.
The third option is based on Bounce Rate, he said. A traffic source will be blocked if the Bounce Rate percentage that is set by the advertiser is too high. This greatly reduces paying for bot traffic.
“Source Optimizer has taken the guess work out of buying,” said Huibers, who has been testing the new tool for four months. “Our average advertisers CPA has improved 30 percent since we started testing our newest tool and we couldn’t be happier. In the past we couldn’t always pinpoint underperforming traffic for our advertisers and now all we do is plug in a few numbers and the rest is optimized automatically.”
Source Optimizer reduces an advertiser’s workload, increases conversions, helps reach CPA goals and saves money, Huibers said.
EroAdvertising has also launched a new Banner Pool tool allowing advertisers to upload banners once to a pool and specify rating and language. For each campaign the Banner Pool will automatically choose the best banners based on CTR.
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