LELO Launches LOKI Wave Prostate Massager

LELO Launches LOKI Wave Prostate Massager

SAN JOSE, Calif. — Swedish intimate lifestyle company LELO has announced the LOKI Wave prostate massager.

“After releasing INA Wave, the first sex toy to feature WaveMotion technology, and the fastest-selling product ever in LELO history, we received calls from all around the world to turn our expertise to doing the same thing for male pleasure," said Steve Thomson, director of marketing. "We know that prostate massage can offer mind-blowing orgasms and we realized our WaveMotion technology would offer a unique take on this."

The LOKI Wave uses two vibrating motors to stimulate a man's erogenous zones, with a beckoning motion that targets the prostate and perineum. It can be recharged via USB and is waterproof.

"When we revealed our line of prostate massagers earlier this year we could not have prepared for the amount of interest, not just from men and couples all around the world, but also from the global media too," Thomson added.

Retailers interested in ordering LELO products should email sales@lelo.com. Media inquiries can be emailed to pr@lelo.com directly.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Full Circle Expands 'Sparkle' Plug Collection

Full Circle has expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.”

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Sexual Wellness Company 'Wild Brands' Officially Launches

Briana Watkins has officially launched a new, female-led sexual wellness company, Wild Brands.

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Kheper Releases New 'Adult A...Z' Couples Game

Kheper Games has released its new Adult A...Z party game.

LATAM in Focus: A Look at the Trends Shaping Latin America's Pleasure Products Market

Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.

Nobü Adds to 'Essentials' Collection

Nobü has expanded its Essentials collection with three new vibrators.

Show More